Will Google Glass Change Internet Marketing?

boatBurner

boatBurner

shutup, crime!
Feb 24, 2012
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Source: How Will Google Glass Change Internet Marketing? - Search Engine Watch (#SEW)

Regarding a few possible outcomes to Google's endgame:

  • Google has no bigger marketing plans.
    It's just a cool gadget. It's just technology. Let's take Google at their word and believe the Google rep who said, "We're more interested in making the hardware available, [than advertising on it]." That would be nice. Google may not be completely altruistic, but they may indeed have a pure desire to advance technology in the world today.
  • Google Glass will fizzle and die.
    Some people seem to think we've reached the utopia of technology: "Sooner or later [Google Glass] will become a staple in our daily lives," writes one zealous technophile. Then again, maybe not. Forbes contributor Rob Asghar pessimistically prognosticates, "Google Glass seems a longshot to endure past the early fascination of the early adopters." Maybe the Glass will join the Google graveyard alongside Google Reader, Buzz, and iGoogle.
  • Google will use it for advertising.
    "At the moment, there are no plans for advertising on this device," said Babak Parviz, lead engineer on the Google Glass project. Operative word: now. Babak said so in a December 2012 interview. Thus, there might be some future chance at advertising revenue. Todd Wasserman at Mashable has suggested that Google Glass will provide coupon offers, personalized ads, and gamification¬ – in other words, advertising on spectacle steroids.
  • Google is going into gaming, or something else entirely.
    During the interview cited above, Babak spoke opaquely of "augmented reality." Augmented reality is the realm of gaming. Though Google isn't exactly known for their games, maybe they're trying to edge into the market with augmented reality hardware. This, however, is unlikely. Perhaps when the API comes out and Google releases developer kits, then the gamers will jump in and have their heyday. But augmented reality glasses aren't just the domain of gamers. Those who are itching to get a pair of glasses are excited about using them as politicians, adventurers, farmers, performers, service personnel, military, medical professionals, and nearly every other field of labor known to humankind. Just like we can all think of some way to make a smartphone useful to anyone, so we can imagine that Google Glass will have a similar impact.
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Google Glass is an ugly gadget for now. I wouldn't wear that in public because it would make me stand-out in a bad way (hipster, weirdo, stalker, rapist). The gadget needs to look more sleek and you have to be able to attach/remove it from your simple glasses. That would be really awesome.
 
Shack said:
Google Glass is an ugly gadget for now. I wouldn't wear that in public because it would make me stand-out in a bad way (hipster, weirdo, stalker, rapist). The gadget needs to look more sleek and you have to be able to attach/remove it from your simple glasses. That would be really awesome.
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You are cool, dude. :cool2:
 
Google Glass will be a big fail unless you can easily tell they're being worn from a distance (as you can tell someone shooting video is holding a video camera). Even then they're still going to hold a stigma.

Hopefully it will bankrupt these fuckers so they have to allow CPA ads on adwords again :)
 
They don't look that horrible, or at least I don't think. Here's Sergey Brin wearing them on the subway:

Although the two ladies beside him look pretty scared, lol.

sergey_brin_subway_large_verge_medium_landscape.jpg
 
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