Design is not an art or how to plan your next campaign.
A partner and long-time friend of mine disagrees with the significance of good design. He's an internet marketer and I consider him to be very reasonable and intelligent. In fact, we can often argue about a point, and the one of us will walk away with a changed stance.
But not when it comes to design.
One of the biggest misconceptions in designing a product or experience is that some form of "art" is involved. I don't agree. In fact, I think art has little to do with design. You can include forms of art in your design, but design itself has nothing to do with art. I'd argue that design is more science-based. Yes, even for AMs. Split test much?
For this reason, I think it's worth sharing the impending buzzword, but equally important idea, of story-centered design. Whether you're creating an SEO tool or considering your next landing page, consider this approach during your planning phase.
Source: Why good storytelling helps you design great products — Tech News and Analysis
A partner and long-time friend of mine disagrees with the significance of good design. He's an internet marketer and I consider him to be very reasonable and intelligent. In fact, we can often argue about a point, and the one of us will walk away with a changed stance.
But not when it comes to design.
One of the biggest misconceptions in designing a product or experience is that some form of "art" is involved. I don't agree. In fact, I think art has little to do with design. You can include forms of art in your design, but design itself has nothing to do with art. I'd argue that design is more science-based. Yes, even for AMs. Split test much?
For this reason, I think it's worth sharing the impending buzzword, but equally important idea, of story-centered design. Whether you're creating an SEO tool or considering your next landing page, consider this approach during your planning phase.
Source: Why good storytelling helps you design great products — Tech News and Analysis
The core of story-centered design is the same as test-driven development. Only instead of writing tests to exercise our code, we’re creating stories to exercise our designs. Just like test-driven development, story-centered design can have an incredible impact on a team’s execution speed and product quality.
