LSI, what don't I know?

Defaulty

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Aug 10, 2013
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So I joined wickedfire to start writing content freelance and while I'm building up my post count so I can post a BST thread I've been reading around. One of the terms I've come upon that I'm unfamiliar with is LSI content. I've done some research but I'm hoping that someone more experienced could plug any knowledge holes I have and/or point me to could places to read up.


As far as I've been able to tell so far, LSI refers to a search engine (relatively) specific application of latent semantic analysis where words are taken out of a document and organized in a 2d chart, analyzed geometrically somehow to determine how close important words' meanings are, and then compared to some kind of trusted document to see how relevant the first, untested document is to the subject matter. Is this the gist of it or am I missing something?


Google appears to have started doing this to maintain quality search results after people started doing things like keyword stuffing. This would mean Google evolved their algorithm for establishing relevancy to include synonyms and other related words. How does this relate to actually writing content though? It would seem to me that a quality article would already be naturally loaded with the words that LSI likes to see. Are writers offering LSI content employing good product branding or is there more depth to this than I'm envisioning?

Responses are appreciated.
 


It would seem to me that a quality article would already be naturally loaded with the words that LSI likes to see.

Bingo! Looks like you got it down. ;) But it never hurts to see what Google also thinks are related. At the bottom of most searches you'll see a related terms like the following for my Google Search of "Spaceship Sale"

Screen_Shot_2013_09_13_at_11_55_51_AM.png


Notice that bolded text. I now know that Google thinks "Space Shuttle", "Rocket", "Spacecraft", and "UFO" maybe related in some way to my query. You can click and continue deeper, but this is really a rudimentary but quick way of seeing related terms you can use in your articles. I'm sure there are better ways with other tools, but for the most part your understanding is pretty good.​