BTC-e people have been trying to pump the LTC-ripoffs like TRC/NVC a lot lately, could be influenced by that.
Not lately, for almost a year now. This practice is common in "bubbles" when the performance/ROI curve is reaching it's threshold, high returns on the main asset (real estate, oil, gold, bitcoin) are no longer possible due to resistance so the pumpers move on to "the next big thing" (commercial real estate, natural gas, silver, litecoin) which they push as 'undervalued" (aka high returns) and start promoting that.
Use google's time specific search parameters and you can see litecoin being pumped as the next bitcoin boom as early as December of last year. All the guys that were pumping litecoin now seem to be pumping feathercoin for the same reason. If you're going to throw money at digital currencies you're probably better off going with one of the other *coins http://www.cryptocoincharts.info/v2/coins/info
Or use those marketing skills and start your own.