Avoiding Adwords bridge page policy?

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shamrock

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Jul 31, 2006
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hey there,
where can I find some up to date information, regarding methods to avoid getting your affiliate website marked as a bridge page?

I'm looking for stable practices (nothing blackhat).

I've read Adwords guidelines on that matter, but it's hard to figure out specific conclusions from it about how a website should be built like, so I'm wondering - does anyone here currently successfully using Adwords (in the long run) for promoting websites that are basically affiliate websites, and can shed some light on how to do it correctly?

on the one hand I'd like to modify my current website design as little as possible as the conversion with other traffic sources is pretty good, but I just can't tell what changes would be enough, if at all, to avoid getting marked as a bridge page, which can lead to a whole account suspension.

for some reason I couldn't find in this forum any updated extensive discussion about this matter.
 


Don't build bridge pages? Seriously though I don't understand why anyone wants to do business with Google when their policies are not clear and violating just one of them gets you banned for life. Said it before, fuck Google. You can make way more money, sleep better at night and not have Googles dick in your ass everytime you fart.
 
I agree, but the bottom line is that google is the major traffic source on the internet, and once I have a website which I know can convert pretty good with alternative sources (that can't deliver enough volume), my only chance to push it further would be with google, and that means adapting to whatever they demand, as long as I can maintain a positive ROI.
 
what media buys can get me the same longtail keyword targeted traffic?
I'm willing to pay only for quality clicks, if media buys is about pay per view, it's absolutely not relevant.
 
The biggest thing I think for googles bridge page is exactly what it says. If your website is designed to only drive traffic to another domain then you will get in trouble with them.

Figure out a way if you can keep the customer only on the destination url that google is displaying in the ad. it is different for each vertical, and in some it might not be possible at all.

The other issue that you might run into is that they just don't like xxxx about your site/offer and use the bridge page issue as an easy out.
 
any affiliate website is by definition, meant to eventually drive traffic to another website, and yet they claim that affiliates can advertise as well, so there should be a correct method to do this without getting in trouble.

there's no way to keep the customer in an affiliate website, I don't know any affiliate platform in which this is possible. the customer needs to accept a tracking cookie and make a transaction via the real advertiser shopping cart, so as far as I know, it is simply impossible by definition as well.
 
amount of quality clicks on longtails still limited
media buys with proper targeting gives good volume

another solution is whitelabels
another - have seen somewhere very big affiliate website, which I never even thought is affiliate, but if you clicked few pages of info to some exit in different destinations - it ended to payday loands affiliate programs. something to think of too.
but it's not your "bridge page"

imagine some portal about loans - it was that, could you build that ?
 
I can't build a whole portal on my own or a mega huge website, I need a solution that one person can handle and create in a decent amount of time.

If by white labeling you mean naming a digital product differently, my product is not a digital one, so this solution is not relevant as well...

out of curiosity, which media buy do you recommend?
 
which media buy ? like your niche one, honestly how would you choose media buy, like niche display network of this or big network but with this audience with help of quantcast, google planner and so on

which website ? probably the ones which google wants now, like solutions of problems of some topic and not "how to rank for blue widgets"

whitelabel is like domain of promoted product which will be provided by aff program, so not usual aff link + banners

shamrock said:
I can't build a whole portal on my own or a mega huge website, I need a solution that one person can handle and create in a decent amount of time.

If by white labeling you mean naming a digital product differently, my product is not a digital one, so this solution is not relevant as well...

out of curiosity, which media buy do you recommend?
Click to expand...
 
by which media by I meant if there's any recommended specific service which offers media buys that are targeted by niches/keyword?

let's say I'm promoting an amazon product for instance - no way to whitelabel such thing... so without a specific example this sounds pretty vague. and if in any case I would be provided with another domain to which i'll have to direct my visitors, my website would still be a bridge one, so I didn't really get the purpose of that method...
 
amazon prohibited directlinking few years ago, right
I thought you were talking about CPA, but landers could be done for that amazon CPS depending on the product you promote
sure there is a services, there are tons display networks which could be used for that

since you are here for close to 8 years and want to promote amazon with adwords - sorry bro....I mean overall topic amazon ...and adwords to it

but if you still want to do that, create some mini portal about how to solve some problems people who need that product may have
 
just to be clear, I'm not talking at all about direct linking - I'm talking about building a website with a landing page.

I gave amazon just as an example for a physical product, rather than some clickbank ebook.

I was just wondering if I can get some solid info about how to build a website that won't be flagged as a bridge page.

I doubt that simply implying in the titles of my landing page that the purpose of it is to "help people solve problems", would be enough to avoid any sanctions by Adwords.
I suppose there's much more to this, and seeing that this forum focus is affiliate money, I assumed people here would have some more thorough advices.
 
shamrock said:
any affiliate website is by definition, meant to eventually drive traffic to another website, and yet they claim that affiliates can advertise as well, so there should be a correct method to do this without getting in trouble.

there's no way to keep the customer in an affiliate website, I don't know any affiliate platform in which this is possible. the customer needs to accept a tracking cookie and make a transaction via the real advertiser shopping cart, so as far as I know, it is simply impossible by definition as well.
Click to expand...


Ding ding ding! We have a winner. Lets review what we've learned.

1. Affiliates sole business model is to redirect / link customers to another site to make a purchase in hopes of earning a commission.

2. Google's vague policy doesn't allow you redirect / link to another site to make a purchase.

What part of "fuck off affiliates" don't you understand?

"Yeah you can swim in my pool but you can't use your arms or legs to swim ... ok now have fun!"
 
shamrock said:
any affiliate website is by definition, meant to eventually drive traffic to another website, and yet they claim that affiliates can advertise as well, so there should be a correct method to do this without getting in trouble.
Click to expand...

They lie.

titanium777 said:
Like Facebook, Adwords doesn't always have clear affiliate policies and sometimes ban at will.

Enter at your own risk.
Click to expand...


Yep.


shamrock said:
let's say I'm promoting an amazon product for instance
Click to expand...


You have to decide if you're willing to bet your account or not.

I know someone who got banned for a review site. Then they got their company account banned (which was an actual product oriented business and not an affiliate) because they logged in under the same ip address.

I also know of sites in the same exact space, which are clearly review sites owned by a direct competitor of said friend.

How does that happen? No idea. It's surely not an exercise in consistency.
 
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