I miss the days of their .10 CPM traffic. that gap to .16c was my margins.
Ben - bring back the .10 CPM!
Our minimums are a direct reflection of what Google deems our traffic is worth, sorry bros, can't do anything about that!
A few things to address your concerns:
- small ads are less prone to banner burnout than banners (there's 3 per page). These guys can go months without needing to get swapped out. Banners get higher CTR's than small ads but burn out faster. If you're a set it and forget it type, then do small ads.
- Initial performance isn't an indication of future performance. Meaning your 10 clicks in 5000 impressions isn't going to hold up over 50,000 impressions. This is not burnout. Dating traffic is going to be more volatile than social because there's certain days where people are more prone to look for a date/go on dates. Same goes w/ certain times of the year! Right now is primo dating time up until end of March. We have new years resolution people, followed by people who had a shitty Valentines Day.
- Volume is there, dude spent a milly in a year:
2 Million Dollar Club! | Ads.pof.com Blog
- We cleaned up our site last year so we have less affiliates now vs. back then. Also, you don't need to use super aggressive ads to profit anymore. It's much less competitive now and the traffic caters more to marketers.. meaning you can't just throw up a picture of deep cleavage and bank anymore. Those days are over
- Landing pages are a must in my opinion, only time to direct link is to see what benchmark you need to beat with your lander. We also now allow exit/under pops on the lander.
OP if you're getting back into it, get started on some low volume, low competition, high ROI placements to get your feet wet. I recommend diving into our non-English countries and/or Australia. Try your best to identify good information from bad information. The guys doing well on POF, aren't posting about it.. or if they do say something it's to claim POF is dead, move on
