oh my god
- Thread starter wayn3
- Start date
That's because they aren't really marketers. There are few people who understand core marketing concepts that I've come across on this forum.
SEO is the equivalent of yellow page advertising from back in the day. If Google put all their rankings in alphabetical order, the very next day all these SEOers would be AAA-keyword.com. SEO is advertising in the search engines. No branding company with a marketing strategy would use keywordkeyword.com as their URL. That's the 'yellow pages of the internet' mentality.
Advertising is putting your business information in front of people - the organic rankings, hoping someone will interact with it. Advertising is one component of marketing. Marketing includes branding, customer service, and is the overall high level strategy of growing a company/business, advertising is simple a tactic.
Problem is SEOers are pretending to be marketers, when in fact they are just advertising. There is nothing 'pro-active' about it, social media is more pro-active then SEO, that's more along the lines of customer service and branding, other critical component of marketing which most SEOers simply don't understand.
Advertising is putting your business information in front of people - the organic rankings, hoping someone will interact with it. Advertising is one component of marketing. Marketing includes branding, customer service, and is the overall high level strategy of growing a company/business, advertising is simple a tactic.
Problem is SEOers are pretending to be marketers, when in fact they are just advertising. There is nothing 'pro-active' about it, social media is more pro-active then SEO, that's more along the lines of customer service and branding, other critical component of marketing which most SEOers simply don't understand.