Good Example of Long Form Sales Letter/Copy?

EricVonDoobie

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Dec 23, 2009
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Does anyone have a good example of a non-WaFo guru/make money online site that utilizes good "long form" sales copy? I'm looking for some examples but can only find make money online type B.S.
 



Gary Bencivenga wrote this.

https://www.freshpressedoliveoil.com/a/SAJWA21_ILN_Q114/dl

He's kind of a big deal. Not MMO.

Me+when+my+friends+need+money+and+I+have+plenty+_092c4c47626d1ca026d5beb840d4007d.jpg
 
No prob, bro. That site has a TON of useful info.

+1 for Peep @ conversionxl the man puts out good content.

I highly recommend you pick up the old WF classic cashvertising. Read the actual book and not just watered down summaries. It has a fuck ton of copy gems.
 
He's right, so many of them use too much copy.

I disagree with you here, unless it's not selling, you can never use too much copy.


And in IMHO, too many people who write long copy market hard and don't entertain. Good long copy should be fun to read.

I do agree with you here, I use a wonderful thing called "infotainment" to keep eyeballs glued
 
Forbes magazine has a lot of interesting examples, many of which span two pages. Although "long copy" might not be the immediate term that leaps out at you, I think they definitely count. If not that, they are sometimes very good examples of "education-based" marketing.
 
hotshot_100-greatest-advertisements.jpg


[ame="http://www.amazon.com/The-100-Greatest-Advertisements-1852-1958/dp/0486205401"]The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did: Julian Watkins: 9780486205403: Amazon.com: Books[/ame]

Lots of killer long-form campaigns in here.