Freebooting is killing ad revenues for websites.
I've been running a viral site for some time and it used to be that I would find a video, embed it on my site, and promote it on YouTube.
Chances were good that I'd get a good number of website clicks.
But now, it's like every other YouTube video is uploaded to FB in no time, and naturally gets a bazillion views and shares on FB (since it autoplays in newsfeeds).
The result is that my traffic is decimated.
I'll give you an example:
I found a video on Reddit yesterday that was absolutely perfect. It was barely a day old. I put it on my site and post to my FB pages with hundreds of thousands of fans.
Normally, a post like that would get me 30,000 to 50,000 pageviews to my site.
I got barely 1,000 pageviews.
It turns out that several pages had stripped the video from YouTube and uploaded it to FB. It had hundreds of thousands of shares and millions of views on FB already in less than a day.
So by the time I posted it, no one cared. And that has been the story with like 90% of my posts every day over the last month.
In the old days (meaning a few months ago), it wasn't that big of a deal if you waited a day to post something because, without autoplay vids in feeds, the chances of someone seeing a viral video elsewhere before they saw yours were much, much less. Now, it's over before you can start, except for very specific niches, some of which I'm in thank goodness.
And the terrible thing about all this is that no one makes money of these vids except FB since you can't really monetize a video upload.
Noawadays I have to work 5 times as hard to make half as much as I used to because of the freebooting crap and FB killing organic reach (FB really tightened the faucet in May, with my average reach per website link post dropping in half, if not more - remember when FB said last year they're going to emphasize links as opposed to photo posts? Yeah right. It's killing the reach of posts with links in them).
I can still make okay money off FB but I'm having to work around the clock now and it's just getting worse with each month.
I looked back 6 months ago and compared my reach then to now. Keep in mind that I have 50% more followers now than then. Anyways, 6 months ago 80% of my posts had a reach over 100,000 each. This month, less than 10% have that reach, despite my content getting better and more targeted.
And now FB is introducing their Instant Articles stuff, which is just going to give it more control and tighten the noose even further on monetizing content on one's own website.