That's right... D.E.A.D. DEAD
It's all about Groups... on Facebook.
Oh, you haven't heard?
It's true... and, the average asshole (aka me) can now make a few shekels talking about shit you like with people you like.
The basic model is this:
You build a group around a core interest that the people you give a shit about are infinitely passionate about.
I guess in some of your cases, that might be Affiliate marketing or whatever.
Basically, what you're looking for is something that people are absolutely addicted to - meaning they don't just want one answer and then they are done - they want to keep digging and learning forever.
Kinda like people used to do on this website.
Then, once you have your topic, you go recruit people who are already posting about that topic elsewhere and incentivize them to post in your group. (cough cough... I didn't say shit. I DIDN'T SAY SHIT!!)
What people who post on Facebook $$WANT$$ is a bunch of likes and lots of comments.
So make sure you recruit people who leave bomb ass comments.
You feeling where I'm going with this yet?? The eco-system keeps itself warm, and grows on it's own... attracting more and more people you also might like.
These people might buy shit from you, or they might not. What they WILL do is create the interesting shit that $$ATTRACTS$$ buyers and gives them something to enjoy, and thus, a reason to come back again and again.
I remember when forums worked like that...
Sorry. Where was I?
Oh yes. Once you have created this "space" it is $$self-running$$.
Then the goal is to just keep growing it so that your topics come out like a firehose instead of a drinking fountain.
Now, INSIDE this group, people will naturally discuss their problems and frustrations within the core topic. This is what you build your offers around.
I've seen some insane mega-targeted offers in these groups...
Exhibit A:
Group ONLY talks about selling expensive high ticket shit... literally THAT IS IT. Try talking about some other bullshit, and you get slapped by those bad ass commenters we talked about earlier.
Imagine getting into a comment war with Barman for instance.
ouch.
Well the guy running it sells training for how to sell expensive shit to a specific type of people that a lot of HIS people have said the wished they could sell to... and guess what?
HIS TRAINING IS FUCKING EXPENSIVE AND HE SELLS THE SHIT OUT OF IT!!!
Exhibit B:
Group talks about consulting. Of all kinds, marketing, web development, lead gen, etc...
Every now and then, you'll see an offer pop for getting clients, closing deals, etc. and the crowd goes WILD.
And it ain't just for guru information boys and girls...
Exhibit C:
The group revolves around a very specific weight training routine. It's all they talk about. Try to introduce some other baloney, and you are OUT jabroni!!
You've got gear, apps, stacks, cooks books... all kinds of shit to buy.
And motherfuckers LOVE coming in with their pics sporting the gear.
If you're really smart, and can write a good ad, you can sell shit to people who AREN'T even members by putting it up in your description.
Shittttt. Try doing that on a forum.
Oh yeah... remember how we used to laugh at people for doing JVs (I still feel like a total fag for saying JV)
There's people with a LOT of friends/followers on Facebook who are experts in the industry your topic is about. Heard of podcasting? How about webinars? How about snapchat.. lol I'm kidding about snapchat... unless it works.
Anyways, think those fools could use the exposure? Yeah?
What if you record the shit and make it available to buy?
Hell, what if you sell tickets to it LIVE? and give the bro expert half?
Then sell the recordings and keep it all? You greedy bastard.
Think you've got some interesting shit to say about something a lot of people give a fuck about?
Something that they'd pay to know more about or own... come on.
Well, consider this your wake up call for getting out there and creating a strong community where the members feel like the shit you're offering was made especially for them - because it WAS made for them!
One day, you'll simply bask in the ideas handed to you on a silver platter for selling them stuff all day every day.
tl;dr...
Forums are as dead as motherfucking Billy Mays!
