Min bids on YSM linked with QS

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Dawmz

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Oct 30, 2007
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Just received this mail :

Starting in the next several weeks, the minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than $.10. Content Match minimum bids currently will remain at $.10.

This update is intended to align your minimum bids with the value and quality of your keywords. It also is designed to help improve the overall search user experience by rewarding advertisers for better quality with lower entry points into keyword markets.

The amount set as your minimum bid on a keyword in Sponsored Search can vary depending on multiple factors, such as:

• The relevance of your keywords (as measured by the quality of the ads associated with them)
• The number of bidders and bid amounts in the particular keyword market.

A keyword term becomes "active" -- switched "on" in the system and eligible for display -- when your bid is equal to or greater than your minimum bid. If your bid falls below your minimum, your keyword will not be displayed. You'll be notified of such changes and will have some time to adjust your bid.
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So... Does anybody in this industry do anything else than copy Google over and over and over ? Sad times.
 


Maybe Yahoo should figure out their quality score first, then copy Google. As it stands right now, their QS is fucking useless and even more arbitrary than Google's ..
 
Just got this email. Was about to post it also. Seems like good news for those who can figure out how how to get a good QS from Yahoo
 
Only problem is, even yahoo guys don't know how QS works on their system.
For the record, i have a campaign running since months on yahoo with _one_ adgroup containing _one_ keyword hugely relevant to the lp with 10+% CTR everyday and its QS is 3/5 since the beginning. Go figure.
 
Their QS is bullshit to begin with.
I have a bunch of very relevant (with only 1-2 keywords per adgroup) campaigns that have a Quality Score of 3/5.
At the same time I have a directlink zip offer (with a CTR of fucking 0.27%) that has a Quality Score of 5/5.

All this will do is piss off a lot of people with good campaigns.
 
OK, I have to disagree on Yahoo Quality Score.

I went through my campaign and deleted keywords that were getting lots of impressions with few/no clicks and my quality score went up a notch. So that, at least, made sense.
 
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