Questions about PPC. Advice needed.

Status
Not open for further replies.
T

themadpaddy

New member
Nov 26, 2007
102
1
0
Ok, so I'm still pretty new with this. I'm making profit, but not much, and I could really use some advice from experienced professionals right about now.

Here's my problems. I've discovered that the payouts for offers is completely irrelevant. It doesn't matter if something pays you $50 per lead or $1 per lead, it all depends on the EPC. Well, being new and broke, I like the PPC=>CPA model because it lets me see and monitor my epc's for campaigns quicker and more consistently. Well now, I'm having Yahoo turn down my ads because many of the offers I'm seeing (and I primarily use Never Blue) are for surveys, etc. Google wants to charge me an arm and a leg for just about ANYTHING I try to advertise with them. And MSN just sucks.

Someone suggested to me that they've been using Squidoo for their landing pages. They'll have a couple of articles on there and they say they've never been slapped. Does anyone else have this type of experience?

Also, is there something more I should be looking for when finding campaigns to promote?

And has anyone else been having a hell of a time getting around the slap when trying to bid on url's lately? Google's being strict as hell when it comes to this.

Hell, am I even concentrating on the right things?

Thanks.
 


i tried doing auto insurance.. and i have a site completely about cars that i made ages ago before i got into AM. the domain is 6 yrs old, its all totally unique and original content because its a community of sorts that i coded from the ground up myself. I set up a landing page for an auto insurance offer within the site and got done with a 'poor' quality score. Cant figure it out...
 
johnmatrix said:
i tried doing auto insurance.. and i have a site completely about cars that i made ages ago before i got into AM. the domain is 6 yrs old, its all totally unique and original content because its a community of sorts that i coded from the ground up myself. I set up a landing page for an auto insurance offer within the site and got done with a 'poor' quality score. Cant figure it out...
Click to expand...


Yeah, I've been messing around with the slap lately, and seeing what my quality scores would be if I was advertising one of the top natural results according to their own search engine, and they will STILL slap me, even if I try posting an ad for a searched url. They're starting to get a little ridiculous I think. No wonder their stock is starting to drop.
 
johnmatrix said:
i tried doing auto insurance.. and i have a site completely about cars that i made ages ago before i got into AM. the domain is 6 yrs old, its all totally unique and original content because its a community of sorts that i coded from the ground up myself. I set up a landing page for an auto insurance offer within the site and got done with a 'poor' quality score. Cant figure it out...
Click to expand...


Why don't you do something more related to cars like Neverblue has tons of stuff in the automotive section.
 
johnmatrix said:
i tried doing auto insurance.. and i have a site completely about cars that i made ages ago before i got into AM. the domain is 6 yrs old, its all totally unique and original content because its a community of sorts that i coded from the ground up myself. I set up a landing page for an auto insurance offer within the site and got done with a 'poor' quality score. Cant figure it out...
Click to expand...

Contact Page?
Privacy Policy page?
Terms and Conditions page?
Links back to your root domain or higher ranking sub pages?
Relevant AD Copy?
Relevant Keyword from Ad to Landing page?
 
ImagesAndWords said:
But what exactly are you getting slapped for? What is Google telling you regarding your poor QS? There is usually one way or another around that.
Click to expand...

Well that's the problem. I don't know. And it's not just one page, it's tons of pages. That's one of the things I'm asking. Like I said, someone suggested Squidoo to make pages with. Does anyone have any experience with that vs. the slap?
 
As a starting point you need to figure out the reason(s) Google is giving you a hard time. Have you checked to see what Adwords suggests inside your campaign? (By clicking the little icon next to the QS). There will be text there giving you at least some vague description of what they're complaining about.

From there, you take what it said and contact a Google rep via chat. You do this through their Help pages. Some of their reps are total idiots while others are more tech savvy and helpful. Be persistent. Make them tell you WHY you are being penalized.

If one rep won't tell you, end the chat and try again with another rep. :)
 
ImagesAndWords said:
As a starting point you need to figure out the reason(s) Google is giving you a hard time. Have you checked to see what Adwords suggests inside your campaign? (By clicking the little icon next to the QS). There will be text there giving you at least some vague description of what they're complaining about.

From there, you take what it said and contact a Google rep via chat. You do this through their Help pages. Some of their reps are total idiots while others are more tech savvy and helpful. Be persistent. Make them tell you WHY you are being penalized.

If one rep won't tell you, end the chat and try again with another rep. :)
Click to expand...

Hmmm, cool thanks for the advice. I'll have to check into doing that. Good idea.
 
barman said:
Contact Page?
Privacy Policy page?
Terms and Conditions page?
Links back to your root domain or higher ranking sub pages?
Relevant AD Copy?
Relevant Keyword from Ad to Landing page?
Click to expand...

Sorry, newbie here:

Are you saying these things are 100% required in each domain/subdomain?

I know the ad copy, but had no idea about the privacy pages, etc.
 
bb_wolfe said:
Sorry, newbie here:

Are you saying these things are 100% required in each domain/subdomain?

I know the ad copy, but had no idea about the privacy pages, etc.
Click to expand...

not required but it can effect your QS, that's why you'll hear more people talking about creating "landing sites" instead of "landing pages."
 
barman said:
Contact Page?
Privacy Policy page?
Terms and Conditions page?
Links back to your root domain or higher ranking sub pages?
Relevant AD Copy?
Relevant Keyword from Ad to Landing page?
Click to expand...

Yep its all there.. I'll even show you the site its The Greatest Car Community On The Net - CarEnvy . Its like a facebook\myspace type site for car enthusiasts...

I set up a page within the site for the auto insurance offer.. and got a poor quality score. I asked google about it over their support chat thingy and they wouldn't give me an exact reason other than certain types of sites consistently get complaints from visitors and as a result get low quality scores. They might be flagging all landing pages with 'car insurance' themes and slapping them all with bad QS... I dont know.

If that isn't a 'landing site' then i dunno what is. fuck google, yahoo all the way.
 
johnmatrix said:
Yep its all there.. I'll even show you the site its The Greatest Car Community On The Net - CarEnvy . Its like a facebook\myspace type site for car enthusiasts...

I set up a page within the site for the auto insurance offer.. and got a poor quality score. I asked google about it over their support chat thingy and they wouldn't give me an exact reason other than certain types of sites consistently get complaints from visitors and as a result get low quality scores. They might be flagging all landing pages with 'car insurance' themes and slapping them all with bad QS... I dont know.

If that isn't a 'landing site' then i dunno what is. fuck google, yahoo all the way.
Click to expand...

John,

That site is about Cars, NOT car insurance. There is a HUGE difference between the two. You'd probably be better off if you had an entire site dedicated to insurance and then added and auto-insurance section...
 
rgordon83 said:
John,

That site is about Cars, NOT car insurance. There is a HUGE difference between the two. You'd probably be better off if you had an entire site dedicated to insurance and then added and auto-insurance section...
Click to expand...

What if im not bidding on keywords with insurance in them, and im bidding on CAR related terms...
 
johnmatrix said:
What if im not bidding on keywords with insurance in them, and im bidding on CAR related terms...
Click to expand...

Well, the problem with that is that people searching for Cars are not searching for Car Insurance (or, at least most of them aren't) So if your bidding Car related terms, I assume that your ad is about Car insurance. So the first problem there would be a low CTR (since your ad doesn't "solve" what those people are searching for)

Second, if your keywords are Car terms, but your LP is about Car Insurance, than Google may see you as bidding on terms that do not closely match your LP's content, even if it IS on car site.

Have you tried creating an LP on it's own domain with a few car insurance pages, and then bidding on long tail car insurance terms (terms based on location and such: compare car insurance prices in skokie illinois)
 
  • Like
Reactions: Priority_Mail90
Status
Not open for further replies.
Top Bottom