Traffic Doesn't matter?

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ke111

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May 8, 2008
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I was just having a discussion with this guy who told me that the amount of traffic a website receives has no influence on his page rank. Is this true?

He says he has a site which gets no traffic at all and google has given it a page rank of 3.

Now, I understand that without traffic, you won't make any money, but he said the key to getting ranked on google's top 3 is getting as many good links as you can.

So, my question to him was this: If links are ultimately what will increase your ranking, why do people spend thousands of dollars on PPC? aren't you better off using that money to get a guy from India to send over a bunch of links? then, once the links are in place, your ranking will presumably go up, and once your ranking goes up, your traffic will ultimately increase.

What do you guys think about this concept?
 


You should have read the sticky threads before posting this, but anyway:

Getting top organic search ranking takes more time. It is a steady and gradual process, usually.
PPC lets you do things fast. So if you want to have 50 leads daily, starting an ad campaign allows you to get those leads immediately. You can budget your expenses, based on what you want.

Traffic does not have any bearing on PR and rankings (though Google may be working on this, based on the "clicked search result links").
 
I do not understand how you can get a high organic search position without including traffic either, but it must be possible because the second post does not want others knowing his secret. Where are these sticky threads?
 
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Traffic has nothing to do with PR, and PR doesn't matter worth a damn.
PR is the crux of Google's business model ironically. Without PageRank, no one would install the google toolbar and Google wouldn't be able track where everyone goes on the net. The reason for the creation of PR was to give everyone a little toy to install on their browser so they could spy on everyone.

And when their spying is complete....then the party begins....
 
Getting top organic search ranking takes more time. It is a steady and gradual process, usually.
PPC lets you do things fast.

Exactly. Getting organic search traffic (without blackhat) can take from months to a year. With blackhat, it can still take months to rank for good for a term.

PPC junkies usually want things done fast.
 
PR is the crux of Google's business model ironically. Without PageRank, no one would install the google toolbar and Google wouldn't be able track where everyone goes on the net. The reason for the creation of PR was to give everyone a little toy to install on their browser so they could spy on everyone.

And when their spying is complete....then the party begins....
I'm hoping your point is that PR is responsible for toolbar installs, and not that it actually matters in ranking. My opinion of you will vary much depending on your answer.
 
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Google wanted a way to spy on people's surfing behavior, so they created toolbar PR and told everyone to download the googletoolbar so that everyone could install it and Google could spy on everyone's surfing behavior. You don't really think that thing isn't tracking what sites people go to? If it wasn't collecting information on people, Google would have never made it.

So...no, when i build links I don't care about toolbar PR. I look at the quality of the inlinks to the page I'm getting a link on and how relevant the page is yada yada. ......But the sophistication of google's algo is a sham anyway. If Wordpress footers and widget spam can cause sites to rank well, and Google can't stop them from ranking well expect by stepping in with a manual review, that tells you right there what a sham the idea of their sophisticated algo is. It's not as babyish as Yahoo or live, but it's not much of a mystery.

I've gotten sites to rank well just by placing links in the comments of Zooomr photos. The photo is relevant to the link though....but it really doesn't matter. Google trusts Zooomr for some reason. As soon as flickr added nofollow, I needed an alternative, so thankfully Zooomr was there.
 
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