Ringtones discussion

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erifdekciw

erifdekciw

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May 3, 2008
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Ok now that we are getting even more pressure on the ringtone affiliates not to run certain ads, lesser payouts and other things which are starting to slowly kill the giant that was ringtones.

I just wanted to know how everyones doing now? I was doing the free ringtones things for awhile with a loop hole but now they totally stomped the free method so its back to wording, of course ctr dropped about 90% and so did conversions for me...

Is anyone who hasn't used the free method been having even harder time converting? ive tried about 5 different advertisers on azoogle and all of them do shitty for me now. I am actually getting really really targeted traffic, infact its the best targeted traffic you can get for ringtones seeing how they are ringtone keywords, yet my average epc the past 2 days have been lower than 0.50, when before i was up around 1.70-2.00$, im paying around .60 cents a click right now so obviously im losing money...

is anyone else having an even rougher time in ringtones now? I am getting around 500-1000 clicks a day. volume isnt the problem for me, converting is now the problem which never really was the problem before, Just getting more volume.

So whats everyones epc like with ringtones right now and what advertiser are you using?

thumbplay was my main goto network now they suck just as bad as dada just because of one word change. Anyone?
 


1.5-2 clicks a conversion. over 20,000 clicks a day. lets say your converting every 2 clicks thats 10,000 conversions a day at the average payout of about 12$ thats over 100,000$ a day. Sorry sir but i aint buying it.
 
I think he meant 1.5-2% of 20k. That's 300-600 conversions per day. At your estimation of a $12 payout, that's $3600-7200 per day. Very believeable.
 
oh ok if its in the % then yes very possible, i was doing around 1,500-3,000$ a day for awhile.

but 20,000 clicks at lets say 10 cents a click which is very low is already around 2,000$ a day in costs, im interested to know what your profit margin is with that. and im guessing your probably running a huge keyword list?
 
true if your bidding on irrelevant stuff that isnt really related to ringtones i guess, if you dont bid over 20 cents in my experience in keywords that dont get some sort of trafic that you end up being in like position 8 and maybe your lucky if you get one click out of the whole day.
 
BigWill said:
funmobile seams to have tanked, anyone still doing good with them?
Click to expand...

never even heard of them, what network? i need to get into another big ringtone network like azoogle. to test out some different offers because right now my conversions are terrible. I would have a better chance getting conversions off keywords like dog shit
 
Crashem said:
You could always go direct to Mobile Messenger, but you are assuming the legal risk but the pay is MUCH BETTER and you can control your pages and offers
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You are assuming more than just legal risk - if you're talking about becoming a content provider, you're talking about a huge headache (I've looked into it).

The pie is cut so many different ways on mobile subscription services. The content provider, delivery medium, labels, media / production company, mobile carriers, etc. It's not a small endeavor. Of course if you do it right, there's big money to be made.
 
aim said:
You are assuming more than just legal risk - if you're talking about becoming a content provider, you're talking about a huge headache (I've looked into it).

The pie is cut so many different ways on mobile subscription services. The content provider, delivery medium, labels, media / production company, mobile carriers, etc. It's not a small endeavor. Of course if you do it right, there's big money to be made.
Click to expand...

Actually, Mobile should be able to provide most of the content you need. The big issue is the legal risk. But the guys making the big dollars on this have this simple formula (no need to narc who they are, but they are doing well over a million a month on this formula):

1) Go to MM and make a deal (Hell they pay most of the advertising costs for you).
2) Design an attractive offer (think Someone has a Crush on you)
3) Go to FaceBook/My Space etc and buy a ton of ads (The number I got from a friend inside MySpace that earlier this year this type of advertiser was making up like 30-40% of their CPAish traffic).

The problems are two fold:

1) The most appealing offers are ones going to the bulk of the audience which is under 18 and therefore really can't "sign" a contract and considered protected class of consumer. Hence the legal risk.

2) MySpace/FaceBook have gotten harder to make large scale deals. The established guys with this forumla now have the cash flow to sign big deals.

(BTW, I got nothing to do with any of this. Because we are part of public company, we can't even touch this stuff.)
 
Crashem said:
1) The most appealing offers are ones going to the bulk of the audience which is under 18 and therefore really can't "sign" a contract and considered protected class of consumer. Hence the legal risk.
Click to expand...

Interesting you should mention this. Here in Norway, a LOT of the tv ads for mobile content is targetted towards kids aged 10-16 (!). There's all kinds of kiddy ringtones, cutesie java games, and other stuff.

Although most kids in that agegroup have their own cellphone, I know the government is against marketing these services to kids. But there are obviously loopholes in the system...
 
ImagesAndWords said:
Interesting you should mention this. Here in Norway, a LOT of the tv ads for mobile content is targetted towards kids aged 10-16 (!). There's all kinds of kiddy ringtones, cutesie java games, and other stuff.

Although most kids in that agegroup have their own cellphone, I know the government is against marketing these services to kids. But there are obviously loopholes in the system...
Click to expand...

Our legal team concluded that is issue was very sticky. A minor can't sign a contract so any agreements with them are non binding. The cell phone is probably in the name of the parent. Parents are responsible for their children. But can the child obligate their parents to a contract they signed? I see a big class action lawsuit here at some point, but in the mean time, these companies are making a fortune.
 
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