Does anyone here do TV promotion?

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bb_wolfe

bb_wolfe

Medicinal KFC
Jan 1, 2008
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By TV promotion, I mean run an ad on TV then direct user to web/LP. Sort of like those Bamzu commercials?

I'm asking because I just got an offer to buy $5000 worth of media for $1500 from my local cable company. I know the girl who is the sales manager and they're trying to drum up some business. Above that fucking great discount, I'm only paying between $2 and $14 per 30-second spot from 11pm to 6pm. Primetime are at normal rates.

The commercial is done for free by the cable company's production team.

Anyone have any success doing this? It'd be regional hitting only 400K viewers throughout the week, but hey, it's only $1500 and for $8 average 30-second, it's a deal.
 


bb_wolfe said:
By TV promotion, I mean run an ad on TV then direct user to web/LP. Sort of like those Bamzu commercials?

I'm asking because I just got an offer to buy $5000 worth of media for $1500 from my local cable company. I know the girl who is the sales manager and they're trying to drum up some business. Above that fucking great discount, I'm only paying between $2 and $14 per 30-second spot from 11pm to 6pm. Primetime are at normal rates.

The commercial is done for free by the cable company's production team.

Anyone have any success doing this? It'd be regional hitting only 400K viewers throughout the week, but hey, it's only $1500 and for $8 average 30-second, it's a deal.
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I would do it. Its a cheap investment into something that can work, a lot of people watch TV while being near a computer hooked to the internet.

I would promote anything that is big at the time like now Acai Berry, Green Tea, Car Insurance, EDU, and a few others can work. Near Halloween you can make a Halloween costume commercial, or payday near the holidays.

I have actually run a lot of TV and Radio campaigns but always drove them to call centers not online, but i think it could work. Ill even buy some time from her if you want to pass my contact info along.
 
Sounds like a good idea to me. I'd do loans or something, and make sure your campaign has a good twist to it.

$15 a lead for credit/loans/finance would mean you only need 100 people out of 400,000 to do it. Easy I think. Your being offered money on a plate.
 
I'd do it, even if it was an epic failure, it'd be pretty damn fun to see how it all worked out. If she wants to pass the offer onto other people, pm me for my personal info :)
 
I used to run tv commercials at the peak of the mortgage lead boom. That's def a good deal. However I would not let the cable company make the commercial. Come up with something good. They'll just come up with shit and their marketing will suck.
 
I'd sell directory listings to regional business, and use the $1,500 in advertising to get out your site. A catchy name, and you spend $1,500 to net $10,000 (20 x $500 spots) in (hopefully) recurring income, and/or a site to flip in a year's time.

I'm not sold on doing something PPC over TV.
 
That's a badass deal, at least in my town it is... I just got a quote last week and Mediacom charges an average of $20 per 30 second spot (non-primetime).
 
Google has a program to buy remenant media time on TV. I know people doing well with this.

There is also a company called RevShare that will let you run TV on a CPA basis. I haven't used them yet, but have talked to them on a few occasions. If you have the TV production done, they would be a good group to talk to. If you have the cable company produce the spot, tell them you want full ownership rights to the tapes. Make sure they give you all the files.
 
My only experience with broadcast has been when I've acted as a middle man for some events that needed promo... but here in Oz, it's insanely expensive (we only have 4 commercial stations, and a handful of cable ones).

That said, there's one rule that holds true for all broadcast advertising, and that's relevancy. Find out what programming your ads are going to be shown during, do a bit of demographic research, and then try to target appropriately.
SciFi shows? --> Nerds... Weightloss products, and maybe even ThinkGeek's affiliate program (8% of sales I think, but if you've got cashed up customers... I got a $400 commission from it once)
Friends repeats? --> Desperately lonley people... Dating offers! :D

Sarcasm aside, you get what I mean, right?
TV & Radio advertising is a lot less scattergun than people actually think.
 
directresponse said:
Google has a program to buy remenant media time on TV. I know people doing well with this.

There is also a company called RevShare that will let you run TV on a CPA basis. I haven't used them yet, but have talked to them on a few occasions. If you have the TV production done, they would be a good group to talk to. If you have the cable company produce the spot, tell them you want full ownership rights to the tapes. Make sure they give you all the files.
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How does RevShare work? Their site is a bit unclear.

The only thing I've ever seen from them is the Crazy Fox commercials - Those domains are on RevShare's nameservers, but that's all I know.
 
I've done TV ads but never to CPA -- I have done them to lead gen for travel, relo, and a few other niches, and in theory the shorter submits are not that much different from a basic "send more info" lead generation -- in fact the latter is generally asking for more info. However, the difference in pay rate is pretty big -- you would need to find a much better paying offer than the low-end e-mail/zips out there.

With only $1,500 at risk it's hard to go wrong I guess -- you could burn through that in a bad day at AdWords with nothing to show.

If you need someone to whom to compare what you're being offered, the company I've most often used is Bare Naked Ads. They have national packages from $3,000 which have produced results for me across the spectrum of offers I put up.


Frank
 
Promote ringtones, I seen them on TV all the time. "Does NFL stand for A. National football League or B. Nation for love" Text your answer to 8857 and win a XBOX360 *really fast talking* "you agree to signup for blah blah mobile offer for $9.99/month"
 
I always see some stupid work from home commercial with a website that always changes. The website is always something dumb with a random number on the end like bigmoney23.com. They must be making a decent profit from it, since I have been seeing them for at least a year.
 
Netphase said:
I always see some stupid work from home commercial with a website that always changes. The website is always something dumb with a random number on the end like bigmoney23.com. They must be making a decent profit from it, since I have been seeing them for at least a year.
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ARE YOU CRAZY!? CRAZY LIKE A FOX>!>!>1111111

that's gotta be a WF member

1231-1.jpg
 
Sonny Forelli said:
ARE YOU CRAZY!? CRAZY LIKE A FOX>!>!>1111111

that's gotta be a WF member

1231-1.jpg
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Where's my fucking GUN!! I swear to god if I find out these commercials are one of you fuckers I'll burn your house down while you sleep. I hate that freaking rodent and his bullshit tracking domains.
 
dogfighter said:
Where's my fucking GUN!! I swear to god if I find out these commercials are one of you fuckers I'll burn your house down while you sleep. I hate that freaking rodent and his bullshit tracking domains.
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those tracking domains are because the TV company is being paid a CPA for signups just like you guys do online. In the offline world its called PI (Per Inquiry) PI exists because no TV station sells all their inventory so for what time goes unsold they fill it with PI commercials. Even Infomercials are sometimes PI based (i.e. the station gets a percentage of all sales).

This is not an easy industry to crack in to. Typically you prepay, which gives the TV stations incentive to run your ad. They will run your ad in proportion to the prepay available. So if you prepay $5K they may run it once or twice since there isnt a big prepay to pull from. Then you need to pay a third party in the middle to count the actions so both parties have an independent doing the review (like an affiliate network does online). Most PI firms require that you buy test packages, such as revshare. They ask for like $7K but you get aired like 50K times, but their test network is crap, so it sounds like a lot but you can compare it buying content network type traffic but from a 3rd tier engine, its mostly garbage.

I have left 6 - 7 figures on prepay for PI deals in order to see substantial volume. Campaigns are never profitable at first. I currently run a nationwide radio commercial, that it took sinking high $XXXK in to for it to finally turn around and work.

The deal the OP started sounds like a good way to break in to TV at a low cost.
 
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mkrongel said:
those tracking domains are because the TV company is being paid a CPA for signups just like you guys do online. In the offline world its called PI (Per Inquiry) PI exists because no TV station sells all their inventory so for what time goes unsold they fill it with PI commercials. Even Infomercials are sometimes PI based (i.e. the station gets a percentage of all sales).

This is not an easy industry to crack in to. Typically you prepay, which gives the TV stations incentive to run your ad. They will run your ad in proportion to the prepay available. So if you prepay $5K they may run it once or twice since there isnt a big prepay to pull from. Then you need to pay a third party in the middle to count the actions so both parties have an independent doing the review (like an affiliate network does online). Most PI firms require that you buy test packages, such as revshare. They ask for like $7K but you get aired like 50K times, but their test network is crap, so it sounds like a lot but you can compare it buying content network type traffic but from a 3rd tier engine, its mostly garbage.

I have left 6 - 7 figures on prepay for PI deals in order to see substantial volume. Campaigns are never profitable at first. I currently run a nationwide radio commercial, that it took sinking high $XXXK in to for it to finally turn around and work.

The deal the OP started sounds like a good way to break in to TV at a low cost.
Click to expand...

lots of good info youve provided in this thread mkrongel. Thanks :)
 
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