The next big AM thing?

Status
Not open for further replies.


Hey BlueYonder... Just figured I'd letcha know, although its a bit off topic, that most people (at least I know myself) wont click on any link that says makemonies in, or around it. So, you miiiiiight wanna think about changing that Sig... lol
 
Here's my opinion and I've talked with a few people about this.

It has absolutely nothing to do with the product. It has everything to do with the landing page and how it's marketed.

For example I'm working with a company now. They have a great product for acai, great customer service, great fullfilment. But their landing pages have been crappy. First one they made was 3% conversions. Second was 7%. Their current page is 10-11%. All the EXACT same product.

Remember if you know anything about sales, people don't buy features. I'm not saying if something is adverised in the media it won't do better. But what I am saying is it has much much more to do with the marketing then it'll ever have to do with the product. People buy benefits. People buy what the product is going to do for them.

Features:
cleanses
acai
pills
overnight shipping
etc etc

Benefits:
Have Energy
Feel Happy
Be focused
Feel skinny
 
Bring it to a marketing firm that can develop the offer

My advice is bring it to a experienced marketing firm that has the knowledge and $ to make it into a free + shipping continuity offer. If you need a couple of phone numbers PM me.
 
Status
Not open for further replies.