That's a good point and this would be one of the extreme examples of a client who had lists that changed all the time. With Aweber I know you can move people to a different lists from doing certain actions off another list like unsub and sub but if you import just the email they would have to opt in again. So, I could see peeps getting pissed if you are offering better value to potential customers. I guess I would just do one general special for everyone unless you run some kind of "specail deal" a couple times a year.
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- Thread starter gogetta
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So lets take it another step, add an offer to the email that goes to the gym members that get them an added bonus (t-shirt, gym bag, ect...) if they forward it to a potential member. This way they see the new member promotion and see a benefit for themselves while being evangelists.
It's simple you just send out one emails that says:
ABC GYM
Former member? We want you back, CLICK HERE get 100 dollars off.
Current Member? CLICK HERE to enter to win the next year's membership free.
People are used to skimming things until they find what pertains to them.
ABC GYM
Former member? We want you back, CLICK HERE get 100 dollars off.
Current Member? CLICK HERE to enter to win the next year's membership free.
People are used to skimming things until they find what pertains to them.
I don't believe you would have to import the list for every email campaign. I'm pretty sure the aweber system will let you keep the list in your account for future mailings after the initial import.
To answer a few quick questions:
I will send out as many emails as they want a month for $250 but this is where I am the expert and use it to my advantage. I explain about unsibscribes etc. So say 1-2 emails a month is enough but this is up to them. They type the emails I just copy and paste or as I do now outsource it all!
You can have one list and do what "turbolapp" explained or build 2 seperate lists and charge the client more for the privilege!
GoGetta
I will send out as many emails as they want a month for $250 but this is where I am the expert and use it to my advantage. I explain about unsibscribes etc. So say 1-2 emails a month is enough but this is up to them. They type the emails I just copy and paste or as I do now outsource it all!
You can have one list and do what "turbolapp" explained or build 2 seperate lists and charge the client more for the privilege!
GoGetta
Right, but what I meant to say was that you can set an automated action (one per list) that if user unsub/sub from list A they will automatically be sent a sub/unsub from list B.
Here is what I am talking about:
Can I Move Subscribers From One List to Another? :: AWeber Knowledge Base
I think Turbolapp hit the nail on the head with her example. You could still have the 2 lists if you wanted and when a "prospect" who was already on your "prospect list" subscribes to your "customer" list to get the deal you would set it up so they dropped off the "prospect list". The other way around could be a little more tricky though and keeping up would be a bitch. It would be a hell of lot easier to segment it like Turbolapp was saying.
You could have a small "VIP list" or some shit like that like BestBuy does with their rewards program. Send those people some extra info/deals whatever the case and make them feel special.
agree w/ narsticle on the first part, but set some guidelines and be clear about what you are offering... and don't be afraid to say no early on!
whether or not they are going to "figure out" how to use aweber is questionable. i could figure out how to change my oil - but i'm not going to do it. same principle - business owners are busy and if this is getting the job done then it is well worth it. and if they do it's attrition and you should be continuing to build your customer base.
whether or not they are going to "figure out" how to use aweber is questionable. i could figure out how to change my oil - but i'm not going to do it. same principle - business owners are busy and if this is getting the job done then it is well worth it. and if they do it's attrition and you should be continuing to build your customer base.
True & False
Most business owners probably wont want to figure out aweber even if they could because their busy and its not what they do. I completely agree with you here.
On the flip side, in my experience, there is no way in hell you will get the business to write their own copy if they are paying you to do their email. Because they are busy and because they are hiring someone to do this, they expect it to be done full service. For $250, this is not worth the time if you have to write the copy, get it approved by them, send it, track it...becomes a royal pain in the ass.
Not a horrible idea, but a lot more difficult to actually make work.
This is really a re-hash of a Warriors Forum post from last month that is now their top viewed thread of all time (go figure). The guy claims it's a chapter from his larger program and is giving the PDF for this "plan" for free!
The aweber opt-in import thing really is a pain.
This is really a re-hash of a Warriors Forum post from last month that is now their top viewed thread of all time (go figure). The guy claims it's a chapter from his larger program and is giving the PDF for this "plan" for free!
The aweber opt-in import thing really is a pain.
you dont HAVE to use aweber, their are other companies that have autoresponders and much simpler import processes.
I don't think $250/mo. is a very big expense for most businesses, especially the ones with a big enough client list where they find interest in marketing to the ones they lost. Not to mention if they are even mailing ~250-500 clients they are easily spending over $250 on printing and postage. I really like this business model and and likely to give it a shot with a few local businesses.
Just for brainstorming, Health clubs are a great market for this type of thing, another business industry that might have a good use of this service that come to mind are Churches and Tanning salons.
Regards,
frozen
fact: show aweber that you've had them double opt in before and you don't have to send the re opt in.
Its simple to make work, I do this day in day out! Try it and see for yourself.
This also is not a rehash of the warrior forum post you are refering to as I have had a lot of input on that post myself, this is the actual system that I use, the warrior forum post actually more about gaining a client for this method via a direct mailing!
I dont know what you mean there, whether you are refering to me or the warrior forum post???
If its too much hassle for you don't take action on it. I only posted this on here to show what can be done, its upto you if you test it out!
There is also a mention about $250 being a lot to a business. The value of this is how you sell it! I mean many online marketers buy into $2000 coaching programs to learn affiliate marketing. I think this is way overpriced as you can learn this stuff yourself! But like offline biz owners you want it done for you, you need your hand holding. Same scenario!
Well I hope some take action and try it themselves,
GoGetta
Most local businesses drop 1k-5k on advertising quarterly with no regrets and do not even track their ROI from advertising.
I don't know who you're dealing with if $250 is a lot of cash for them and they are in business with repeat customers. Or maybe you are talking out your ass and have never tried anything of this sort, which is most likely the case...:music07:
Either way selling tech services to local business is an awesome money maker.
My old neighbor did things like this in his business for local biz owners that were still in the 19th century when it came to advertising. He told me that I should start doing something similar as there were so many businesses that he could never service them all.
I should have listened to him 5 months ago as I am finally starting to make local connections and people are ecstatic when I tell them what I can do for their business.
Don't overlook the obvious!
-Traska
They could be dropping 30k/month on advertising. If they are a brick and mortar business, they hold different standards for the internet. They won't care about ROI on their 10k newspaper ads, but will analyze the shit out of a $250 campaign because its on the internet. Not every client will be like this but many many will be (especially if you enter the automotive realm)
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