A Question For Landing Page Designers

[xmcp123]

Ok. So I know this is something typically not done, and many probably won't like it, but I thought I'd put the idea out there.
An issue for me buyin up landing pages is that by and large, they aren't there with the quality I'd like. At the same time, I myself am not a good designer at all.
So I was wondering how landing page designers feel about rev share to already established campaigns.

The idea wold be essentially that anyone can submit any landing page they'd like for a given campaign. So long as it looks even conceivable that this landing page would convert, it gets added into a split test. If it ends up coming out as the best converting one, a certain percentage of the profit(say 5%) gets wired to the designer every month.


Basically I just want the designer to have some incentive to make a lander that converts. If someone can provide that, the profit for them is obviously astronimically larger than if they'd made the page and sold it individually. For example, if the campaign grosses $100,000 per month and 50% of that is profit, $50,000 * 5%=$2500/month for every month the landing page is the best.

I would never ask this of a designer blindly; it's up to them to see the offer and decide if they think it's worth their time, and to make the same judgement on the affiliate they'd be building the page for(there would also have to be trust profit would be accurately reported). But so long as those conditions are met, and there's already traffic flowing to the campaign, would anyone be interested in this kind of thing?

I don't have anything setup for this yet, just wondering what the general thoughts on it from designers are, and what it would take to make it work for them.

 

[mdmazing]

i'd bite

 

[larrybn]

I see where you coming from, but many designers wouldn't like to design something and then not get paid, because another design is converting slightly better. The thing is there are basically two types of LP designers:

1) Those that usually design websites and make LPs look pretty, but understand QS
2) Those that do other things, but design ok. On the flipside they often no more about QS and conversions

Having said that, I would still bite and so would other designers if they were confident that there designs were good, however making like a competition may not appeal to everyone.

 

[kyleirwin]

Not to mention you would have to give up your profitable campaigns to designers which are more than likely affiliate marketers as well. Fuck that.

 

[barman]

i'd come out of retirement to do this haha


but how would the designer know how much you made?

 

[WildGunner]

Stop buying crappy LP's from crappy designers. That will help you.
Your dilithium crystals are low, you need more budget, Captain.

OR

Maybe find somebody to work with long range, stop thinking of design as a commodity, that you can get for cheap, get a good partner and work together.

 

[Lpdesigner]

I think it makes more sense for the person getting the design work done to pay a little extra so they can get a couple LPs to split-test with rather than sharing some of their profit from a campaign that could be making them tons of money.

You just need to find someone that you can work with over a long-term period instead of someone that's just trying to make a quick buck. The quality will be better and they will work with you until you're happy with it.

 

[Lpdesigner]

I see where you coming from, but many designers wouldn't like to design something and then not get paid, because another design is converting slightly better. The thing is there are basically two types of LP designers:

1) Those that usually design websites and make LPs look pretty, but understand QS
2) Those that do other things, but design ok. On the flipside they often no more about QS and conversions

Having said that, I would still bite and so would other designers if they were confident that there designs were good, however making like a competition may not appeal to everyone.

So good designers and shitty designers? lol

 

[Xdreamer]

Currently I am skilled enough to design good looking sites. Although I heard that the best convertable sites are the crappy looking ones So if you have something special in mind feel free to contact we so we can run some tests along...

 

[xmcp123]

I see where you coming from, but many designers wouldn't like to design something and then not get paid, because another design is converting slightly better. The thing is there are basically two types of LP designers:

1) Those that usually design websites and make LPs look pretty, but understand QS
2) Those that do other things, but design ok. On the flipside they often no more about QS and conversions

Having said that, I would still bite and so would other designers if they were confident that there designs were good, however making like a competition may not appeal to everyone.

Well, the confident/skilled ones are the ones I want anyways As far as QS goes, I can handle tweaking a thing or two if that's an issue. I'm not horrible with individual graphics or modifications, just bad at thinking of a design and making it in the first place. Good points though.

Not to mention you would have to give up your profitable campaigns to designers which are more than likely affiliate marketers as well. Fuck that.

Perhaps saying "anyone" was a stretch. Either way, if anyone copies the one I'm using, since not only my income relied on it, I'd be pretty agressive in making sure that problem disappeared. The designers whose LPs didn't back out may be a little problem, but hey. I'm pretty confident I can beat out someone whose landing page for sure converts worse than mine (since I tested it already )

i'd come out of retirement to do this haha


but how would the designer know how much you made?

This is an issue. I'm sure as shit not giving out my password. Screenshots would be ok, but more than that trust is going to be an issue here. Guess I still have to work on that a bit.

Stop buying crappy LP's from crappy designers. That will help you.
Your dilithium crystals are low, you need more budget, Captain.

OR

Maybe find somebody to work with long range, stop thinking of design as a commodity, that you can get for cheap, get a good partner and work together.

A full time/consistant designer would probably be the end outcome here if I see anyone that's consistantly doing excellent.

I think it makes more sense for the person getting the design work done to pay a little extra so they can get a couple LPs to split-test with rather than sharing some of their profit from a campaign that could be making them tons of money.

You just need to find someone that you can work with over a long-term period instead of someone that's just trying to make a quick buck. The quality will be better and they will work with you until you're happy with it.

But the thing is, I really don't give a shit if I'm paying more than necessary, so long as the landing page converts. When I think of call the cash I've burned testing out landers that just didn't work out, I'd much prefer to have one that has a high chance of working upon creation.
And if I DO find one or two guys that make incredible landing pages given the right incentive, I'd honestly prefer to pay them more simply so it's not necessary that they work for any competition


The more I think about this idea, the more I realize that it's going to need some refining. Especially some upper cap on earnings. It'd still be very very high compared to the standard LP price though. Or perhaps instead of that having be somewhat dependent on an LP updated every X number of days to split test against their already successful one.

Great points so far. Looks like I'm going to have some fun working out the issues in this idea.

 

[glowleaf]

I advise against doing something like that xmcp. First of all, you can buy a dozen landing pages and split test them all. Just go with the best converting one.

Secondly, designers are ill suited to do business. Their minds are creative, and the professional ones want to get paid on a one-by-one basis for their work. The majority does not understand the concept of passive income and investing. They want to be paid their standard rate for the time it takes to make your project. This paragraph will raise some hating from some people, but I don't care, because I am right. If I weren't then there wouldn't be so many talented designers with no money.

Your mind is an engineer's mind, meaning you think of the structure and build complex things making them fit all together seamlessly. Do the same, but leave the design work on the "outsourcing" part of your budget. If you need a partner, find someone who has some skills to complement your own AND who is on par with your mindframe.

 

[-Matt-]

If you're just wanting better LPs then don't pay the designer until the job is finished to your liking.

Personally, I would never consider giving out 5% of my profit for the LP when I could just pay the person $80 and move on.

 

[radio]

This paragraph will raise some hating from some people, but I don't care, because I am right. If I weren't then there wouldn't be so many talented designers with no money.

so fucking true.

 

[symptic]

Could work. It's something I'd be interested in while I develop my business to pay the bills.

 

[micker]

I'll license landing pages to you for 10% net revenue, two year minimum term. Send me a PM if you're interested.

 

[Fatbat]

If I weren't then there wouldn't be so many talented designers with no money.

Perhaps it also has something to do with a lot of AMs not wanting to pay more than $10 for logos and headers and little more than that for landing pages and full sites and the designers who actually work for such ridiculous rates.

 

[ReVice]

Shady- Though I agree that such an idea would take quite a bit of refining I must applaud you for your insight at looking at a problem from a different perspective. Ideally that is where success in AM is found. Here are what I see as issues, though all have been touched on:

1. Need an earnings cap.

2. Must have some set up for constant split testing of LP still based on higher incentive payment.

3. Maybe you should just employ a designer part time.

4. Designer stealing the LP and letting you bear the cost of testing.

5. How will the designer know the amount of earnings? Lot of trust, deception and smoke and mirrors here. (One of the problems with partnering in this industry.)

 

[micker]

5. How will the designer know the amount of earnings? Lot of trust, deception and smoke and mirrors here. (One of the problems with partnering in this industry.)

Use a click tracking package that allows you to let the designer log in and see the results.

 

[ReVice]

Use a click tracking package that allows you to let the designer log in and see the results.

This would need to be refined as well but I agree that such would work. Did I miss that in the thread? Its Sunday... football... booze...

 

[radio]

Perhaps it also has something to do with a lot of AMs not wanting to pay more than $10 for logos and headers and little more than that for landing pages and full sites and the designers who actually work for such ridiculous rates.

Nah. This just proves the point the previous poster was making.