International (Non-US) Traffic - Campaigns, LPs, and Conversions

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mstef

mstef

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Dec 11, 2008
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Hey,

I'm on day 3 of my first real campaign and am doing nothing but constant testing. The offer I'm running is accepted in 4 countries other than the US. Initially, I treated all of the traffic the same - same campaign, keywords, landing page(s), etc. I noticed after the first test run of 100 clicks that something like 80% of the traffic was from the non-US countries. I had 4 conversions overall and wasn't too happy, even though I had a 50% profit.

A lot of the non-US traffic search queries were like: buy {product} from {country}. So I decided to create a separate campaign just for those 4 other countries and a landing page that was tailored for 'international' users. I had a feeling on the first run, they got to my LP and assumed it was just an american company. I ran this and went 0-20 - barely any clickthroughs no less. I know it's a small amount but the results were pretty horrible right away.

So my question(s) are, how do you guys handle international traffic? How do you find it converts compared to americans (theyre probably not as stupid and more stubborn than us)? Etc, etc etc...

Thanks again

(sorry for posting a new quesiton almost daily. i'm learning a lot fast - so thanks to everyone)
 


I must add though, not only is the traffic much higher internationally, the clicks are cheaper too, and I'm getting 1-4 ad spots.
 
I pretty much handle international traffic just the way you fixed your own prob and answered your own question...by creating country specific landing pages this of course if you're advertisng places where you now were traffic is coming from.

if you're asking how you handle one main source of global traffic then I'd use geo redirects in your .htaccess and sort visitors accordingly
 
Yea maybe I should create a separate LP for each country..perhaps saying 'international' might scare some of them away at first...

I also finally paused my vague/broad ad groups that contained just the name of the product. The clicks/click-through was horrible but it was hard to resist because the more specific traffic is so low.
 
Agree with HarveyJ. Reg the same domain in a ccTLD. Also, I'd recommend just adding maybe a flag of the country you're targetting (without looking overly-patriotic), make sure you change any currency's around, also spelling is different eg: US and UK. Flavor = Flavour, Recognize = Recognise. Just little things like that can make a big difference. If you're doing a blog lander try saying you're from a small city in that country, E.G: Norwich, UK would be better than London, UK.

The above is just coming from crazy split testing on my side.

EDIT// HarveyJ, I think I've seen you around DomainState.. am I right?
 
HarveyJ said:
Have you considered getting the ccTLD variant of your landing pages URL, and then just using them as forwarding domains?
Can be a little pricey, but I can assure you I feel way more secure when I see a .au at the end of a domain...
Click to expand...
Luckily for us we're some of the few people on this board that have a valid ABN to use to register them!
 
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