Using T202 with SpeedPPC

[Cataclysmic]

I've been trying for a couple days to get an answer to this from SpeedPPC and on the T202 forums but no luck yet...

The Short Version: If I'm using T202, what do I put in the "URL Template" field in Speed PPC?

Slightly Longer Version:

I've got a different URL for each of my the two ad versions I'm running in SpeedPPC.

If my destination URL for Ad #1 is:
MyWebsite.com/index.php?t202id=1111111&t202kw={keyword}

...and my destination URL for Ad #2 is:
MyWebsite.com/index.php?t202id=2222222&t202kw={keyword}

...then what should I use for the "URL Template" field? Actually, I don't understand why I need a "URL Template" at all - can I just leave it blank?

 

[chrisr]

I beleive the URL template field is if you are going to have a uniqure URL per keyword, as opposed to just each ad.

for instance, maybe what you want to do is have each keyword go to

MyWebsite.com/keyword-here.html

and then use mod_rewrite to send it to

MyWebsite.com/index.php?t202id=1111111&t202kw=keyword-here

now, you are not using googles dyanmic keyword functionallity at this point, but you are creating what looks like "static" landers for google which may have an impact on QS.

I've been trying for a couple days to get an answer to this from SpeedPPC and on the T202 forums but no luck yet...

The Short Version: If I'm using T202, what do I put in the "URL Template" field in Speed PPC?

Slightly Longer Version:

I've got a different URL for each of my the two ad versions I'm running in SpeedPPC.

If my destination URL for Ad #1 is:
MyWebsite.com/index.php?t202id=1111111&t202kw={keyword}

...and my destination URL for Ad #2 is:
MyWebsite.com/index.php?t202id=2222222&t202kw={keyword}

...then what should I use for the "URL Template" field? Actually, I don't understand why I need a "URL Template" at all - can I just leave it blank?

 

[Cataclysmic]

I beleive the URL template field is if you are going to have a uniqure URL per keyword, as opposed to just each ad.

It seems to me like I can have a unique URL per keyword without using the URL Template field, just by using terms like {seed} in the ad URLs. I still don't see why the URL Template field exists.

for instance, maybe what you want to do is have each keyword go to

MyWebsite.com/keyword-here.html

and then use mod_rewrite to send it to

MyWebsite.com/index.php?t202id=1111111&t202kw=keyword-here

now, you are not using googles dyanmic keyword functionallity at this point, but you are creating what looks like "static" landers for google which may have an impact on QS.

Aaah, I don't see why I'd do that. Why can't I just send all traffic from Ad 1 to here:
MyWebsite.com/index.php?t202id=1111111&t202kw={keyword}&seed={seed}

...and all traffic from Ad 2 to here:
MyWebsite.com/index.php?t202id=2222222&t202kw={keyword}&seed={seed}

Shouldn't that be good enough? I don't see why I'd need either a URL Template or a mod_rewrite...

Alright, that's what I'm going to try. I'll delete the URL Template completely and use the URLs above for each of the ads. I think that might work.

If someone can explain to me the reason for the existence of the URL Template field I'm still very interested to know!

 

[blackhorse]

Adwords destinations work in a pyramid format, with the keyword URL having precedent over the Adgroup, and the Adgroup over the Ad level URL.

So if you set your destination at the keyword level to "mydomain1.com" but at the ad level as "mydomain2.com"....the keyword URL is the one that actually controls the final destination the user is sent to.

To answer your question, the URL template is used when you want to add token or subids to each keyword, since each keyword has its own destination. This is handy if you want to have dynamic web pages where the keyword "red shoes" will link to a keyword URL that will display "red shoes" on the landing page.

Make sense?

You can include keyword tokens in the Ad, sure. But since only 1 URL is used per ad...you would have only one URL available as a destination for how many keyword in your adgroup.

I do all my SPPC keyword URLs like with this T202:
http://www.mydomain.com/index.php?t202id=1234&t202kw={keyword}&seed={seed}&expansion={expansion}

The reason you might want to have the seed token and the keyword token, is that seed is not your searched for keyword, but your "source" keyword. The keyword that 202 uses is the actual (searched for keyword).

It seems to me like I can have a unique URL per keyword without using the URL Template field, just by using terms like {seed} in the ad URLs. I still don't see why the URL Template field exists.



Aaah, I don't see why I'd do that. Why can't I just send all traffic from Ad 1 to here:
MyWebsite.com/index.php?t202id=1111111&t202kw={keyword}&seed={seed}

...and all traffic from Ad 2 to here:
MyWebsite.com/index.php?t202id=2222222&t202kw={keyword}&seed={seed}

Shouldn't that be good enough? I don't see why I'd need either a URL Template or a mod_rewrite...

Alright, that's what I'm going to try. I'll delete the URL Template completely and use the URLs above for each of the ads. I think that might work.

If someone can explain to me the reason for the existence of the URL Template field I'm still very interested to know!

 

[Cataclysmic]

Adwords destinations work in a pyramid format, with the keyword URL having precedent over the Adgroup, and the Adgroup over the Ad level URL.

So if you set your destination at the keyword level to "mydomain1.com" but at the ad level as "mydomain2.com"....the keyword URL is the one that actually controls the final destination the user is sent to.

To answer your question, the URL template is used when you want to add token or subids to each keyword, since each keyword has its own destination. This is handy if you want to have dynamic web pages where the keyword "red shoes" will link to a keyword URL that will display "red shoes" on the landing page.

Make sense?

You can include keyword tokens in the Ad, sure. But since only 1 URL is used per ad...you would have only one URL available as a destination for how many keyword in your adgroup.

I do all my SPPC keyword URLs like with this T202:
http://www.mydomain.com/index.php?t202id=1234&t202kw={keyword}&seed={seed}&expansion={expansion}

The reason you might want to have the seed token and the keyword token, is that seed is not your searched for keyword, but your "source" keyword. The keyword that 202 uses is the actual (searched for keyword).

Ok, great information - thanks a lot.

If you use the following in the URL in the "URL Template" field:
http://www.mydomain.com/index.php?t202id=1111&t202kw={keyword}&seed={seed}&expansion={expansion}

...the flaw I can see is that if you have 2 ads running for each ad group, you're not going to find out which ad is performing better. You might have a different destination URL (with a different t202id value) for each ad in the "Ad Setup" tab, but as you mentioned your "URL Template" is going to overwrite them and both ads will end up with the same destination URL... hence no way to tell them apart in T202.

However, if you delete the "URL Template" completely, and instead use this for the Destination URL of Ad 1:
http://www.mydomain.com/index.php?t202id=1111&t202kw={keyword}&seed={seed}&expansion={expansion}

...and this for the destination URL of Ad 2:
http://www.mydomain.com/index.php?t202id=2222&t202kw={keyword}&seed={seed}&expansion={expansion}

...then you're still going to have the benefit of being able to track the performance of each keyword (since there is only one keyword per ad group), PLUS you'll be able to see how each ad is performing.

And so, the "URL Template" still seems to me to be useless. I can't think of any situation where it would add value.

Please point out any flaws in my thinking Thanks.

 

[Cataclysmic]

Adwords destinations work in a pyramid format, with the keyword URL having precedent over the Adgroup, and the Adgroup over the Ad level URL.

So if you set your destination at the keyword level to "mydomain1.com" but at the ad level as "mydomain2.com"....the keyword URL is the one that actually controls the final destination the user is sent to.

To answer your question, the URL template is used when you want to add token or subids to each keyword, since each keyword has its own destination. This is handy if you want to have dynamic web pages where the keyword "red shoes" will link to a keyword URL that will display "red shoes" on the landing page.

Make sense?

You can include keyword tokens in the Ad, sure. But since only 1 URL is used per ad...you would have only one URL available as a destination for how many keyword in your adgroup.

I do all my SPPC keyword URLs like with this T202:
w ww.mydomain.com/index.php?t202id=1234&t202kw={keyword}&seed={seed}&expansion={expansion}

The reason you might want to have the seed token and the keyword token, is that seed is not your searched for keyword, but your "source" keyword. The keyword that 202 uses is the actual (searched for keyword).

Ok, great information - thanks a lot.

If you use the following in the URL in the "URL Template" field:
w ww.mydomain.com/index.php?t202id=1111&t202kw={keyword}&seed={seed}&expansion={expansion}

...the flaw I can see is that if you have 2 ads running for each ad group, you're not going to find out which ad is performing better. You might have a different destination URL (with a different t202id value) for each ad in the "Ad Setup" tab, but as you mentioned your "URL Template" is going to overwrite them and both ads will end up with the same destination URL... hence no way to tell them apart in T202.

However, if you delete the "URL Template" completely, and instead use this for the Destination URL of Ad 1:
w ww.mydomain.com/index.php?t202id=1111&t202kw={keyword}&seed={seed}&expansion={expansion}

...and this for the destination URL of Ad 2:
w ww.mydomain.com/index.php?t202id=2222&t202kw={keyword}&seed={seed}&expansion={expansion}

...then you're still going to have the benefit of being able to track the performance of each keyword (since there is only one keyword per ad group), PLUS you'll be able to see how each ad is performing.

And so, the "URL Template" still seems to me to be useless. I can't think of any situation where it would add value.

Please point out any flaws in my thinking Thanks.

 

[acemenace]

Adwords destinations work in a pyramid format, with the keyword URL having precedent over the Adgroup, and the Adgroup over the Ad level URL.

So if you set your destination at the keyword level to "mydomain1.com" but at the ad level as "mydomain2.com"....the keyword URL is the one that actually controls the final destination the user is sent to.

To answer your question, the URL template is used when you want to add token or subids to each keyword, since each keyword has its own destination. This is handy if you want to have dynamic web pages where the keyword "red shoes" will link to a keyword URL that will display "red shoes" on the landing page.

Make sense?

You can include keyword tokens in the Ad, sure. But since only 1 URL is used per ad...you would have only one URL available as a destination for how many keyword in your adgroup.

I do all my SPPC keyword URLs like with this T202:
http://www.mydomain.com/index.php?t202id=1234&t202kw={keyword}&seed={seed}&expansion={expansion}

The reason you might want to have the seed token and the keyword token, is that seed is not your searched for keyword, but your "source" keyword. The keyword that 202 uses is the actual (searched for keyword).

+rep

 

[blackhorse]

Well until recently, the URL template was very valuable in that we could use our affiliate links here, and do a little black hat stuff with the ad URL. Google is supposed to have fixed the hole.

If you're using 1 keyword per adgroup, then yes...the way you described would replace the need for the URL template. But if you aren't, then having unique URL per keyword becomes valuable. Most people track only their CTR of the ads vs the conversion of the Ad with the keyword, hence not tracking individual ads as you mentioned.

We sometimes focus too much on keyword performance when often times a keyword performs bad simply because the Ad/Landingpage isnt specifically tailored to that keyword. So yes, tracking at the Ad level with the keyword can be very beneficial.

Not everyone will use the 1 keyword per adgroup method, even though this is very effective. Also, you can include the match types in at the URL level as well when using different types of grouping.

Ok, great information - thanks a lot.

If you use the following in the URL in the "URL Template" field:
w ww.mydomain.com/index.php?t202id=1111&t202kw={keyword}&seed={seed}&expansion={expansion}

...the flaw I can see is that if you have 2 ads running for each ad group, you're not going to find out which ad is performing better. You might have a different destination URL (with a different t202id value) for each ad in the "Ad Setup" tab, but as you mentioned your "URL Template" is going to overwrite them and both ads will end up with the same destination URL... hence no way to tell them apart in T202.

However, if you delete the "URL Template" completely, and instead use this for the Destination URL of Ad 1:
w ww.mydomain.com/index.php?t202id=1111&t202kw={keyword}&seed={seed}&expansion={expansion}

...and this for the destination URL of Ad 2:
w ww.mydomain.com/index.php?t202id=2222&t202kw={keyword}&seed={seed}&expansion={expansion}

...then you're still going to have the benefit of being able to track the performance of each keyword (since there is only one keyword per ad group), PLUS you'll be able to see how each ad is performing.

And so, the "URL Template" still seems to me to be useless. I can't think of any situation where it would add value.

Please point out any flaws in my thinking Thanks.