It fell out of my purse last night. I picked it up and put it back in. This morning it was not in my purse. I knew it had fallen out again. I was freaked. More about the info in the phone than the phone it's self. Turns out it had fallen out of my purse...in my car. WHEW. So you can best bet I did what I should have done already which was set the security code. Whilst I was freaking out (before I found it) I came across this site: I lost my iPhone - I found your iPhone - iPhone Lost & Found Wallpaper/Personalization Service - Home! Basically, if you lose your iphone and had registered it at this site (before you lost it) if the finder goes to this site they can send you a message. It's actually not a bad idea. However, I hesitate to give just anyone my serial number (I don't know why, it's just that being in the biz I'm way more paranoid than before) Also I can't see how this site benefits the owners which then makes me question their movtives even more. Any thoughts?