Help! Suddenly got like 200 clicks on FB ad --> 0 conversions

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oksk89

New member
Jun 18, 2009
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Last week, I put two ads for U2 concert tickets in chicago to facebook users in the surrounding states and for 4 days or so, they got like 200 impressions each and 0 clicks, but I just left them on anyway.

Now I hadn't checked on them until now and now one of them has like a CTR of .17% with 170 or so clicks on it.

I know this is a 'good' thing, as I've never had an AD with such a high CTR on facebook with so many impressions.. but the thing is cj.com shows 0 leads/conversions for these tickets.

what could this mean? is this clickfraud? i mean, all of a sudden, within 2 days, i got 100+ clicks.

edit: checked my CJ stats and it shows 138 clicks on the link, while FB shows 170. 0 leads/sales.
 


yes, direct linking to a page for all these tickets for the u2 concerts in America. the site is ticketnetwork.com
 
welcome to facebook....you have to be very conscious about what you market to its users and how you market it. you might want to try a landing page and split test the traffic. generally fb users dont like to pull out the credit card.
 
chriogenix said:
welcome to facebook....you have to be very conscious about what you market to its users and how you market it. you might want to try a landing page and split test the traffic. generally fb users dont like to pull out the credit card.
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ugh. that's so lame.

i thought my shit was nicely targeted; i chose the keywords 'u2' 'bono' and all the other member's names.

the ad description also says 'get your tickets here blah blah' so why would you even click there if you aren't going to buy it?

fuck. 170 clicks and ZERO sales?
 
oksk89 said:
ugh. that's so lame.

i thought my shit was nicely targeted; i chose the keywords 'u2' 'bono' and all the other member's names.

the ad description also says 'get your tickets here blah blah' so why would you even click there if you aren't going to buy it?

fuck. 170 clicks and ZERO sales?
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Maybe the people who clicked were checking pricing or when the concert is...just curious people. Anyways...did you have t202 or prosper202 set up to track it. If so check in spy view to see where your clicks were coming from and make sure its not all one person going trigger happy on your ads...
 
for that type of offer that is not entirely out of character. What were you expecting? really?
 
You think that's bad? I sent over 300 clicks to a $10/lead campaign on myspace today and it yielded 0 conversions. Keep testing and build new campaigns until you hit something profitable.
 
It's a credit card offer. Not strange at all. To make matters worse, the price is probably ridiculously expensive. I would be careful who you're targeting for this offer...
 
I would go a step further than hotrocket and tell you to pull the offer and put it in your trashcan. Never to be run again.
 
maybe i should stick to search engine PPC for tickets then..

since people searching for 'cheap u2 tickets' or w/e ARE in the buying mode.

so I guess a good rule for fb is to never run offers that require CC transactions?
 
Putnam Junior said:
Maybe the people who clicked were checking pricing or when the concert is...just curious people. Anyways...did you have t202 or prosper202 set up to track it. If so check in spy view to see where your clicks were coming from and make sure its not all one person going trigger happy on your ads...
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Well the ad has the dates and location in the title and description, so they pretty much had all the info they needed; they just needed to buy the damn tickets lol.

and i don't normally set up tracking202 for facebook direct links.. i rely on subids mainly..

Volume10 said:
for that type of offer that is not entirely out of character. What were you expecting? really?
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well, it was highly targeted (IMO), so I was expecting some conversions.. I mean, I know kids who go crazy over concerts of their fav. bands, so I figured the people who actually HAVE U2 in their fav. music or w/e would convert decently.

guess that's not the case.
 
think about the user you are targeting. you are hitting people that are internet savvy and fanatical enough about a specific band to list them on their about me section.

Do you think they don't know that there fave band is coming to a town near them? I think someone hit it on the head earlier. They were price checking. Or just so geeked on the band that they check out everything they see about the band.
 
Volume10 said:
think about the user you are targeting. you are hitting people that are internet savvy and fanatical enough about a specific band to list them on their about me section.

Do you think they don't know that there fave band is coming to a town near them? I think someone hit it on the head earlier. They were price checking. Or just so geeked on the band that they check out everything they see about the band.
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true.

so are concert tickets in general not a good thing to push on facebook?

should i push later concert dates?
 
i dont think concert tickets would be good return on FB, my 2 cents.
To random of traffic
 
that's a hard sell anywhere in my opinion. It can be done but I can't see it making you bank.
 
oksk89 said:
maybe i should stick to search engine PPC for tickets then..

since people searching for 'cheap u2 tickets' or w/e ARE in the buying mode.

so I guess a good rule for fb is to never run offers that require CC transactions?
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yup, i prefer SE ppc rather than facebook ads, when you are using facebook, you are socializing right? not to buy something.

in my opinion, high traffic like FB doesnt mean high lead, but on the other way, SE give you high targeted traffic :D
 
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