Debt settlement leads

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leadsmatt

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Oct 16, 2009
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Hey all...I am looking to move into the debt settlement vertical after having success in payday loans. I was hoping for some feedback/insight from anyone with experience in debt leads.

Is it possible to get quality debt leads through affiliate marketing? Or is the fraud/incentivized data too rampant there? We pay on rev share in payday loans so that helps eliminate the fraud, but I don't see rev share as a practical payment model for debt, seems to be strictly CPL.

Anyway, any info would be helpful. Feel free to PM me if you can drive quality traffic, or are a buyer of debt leads and we can talk more.
 


leadsmatt said:
Hey all...I am looking to move into the debt settlement vertical after having success in payday loans. I was hoping for some feedback/insight from anyone with experience in debt leads.

Is it possible to get quality debt leads through affiliate marketing? Or is the fraud/incentivized data too rampant there? We pay on rev share in payday loans so that helps eliminate the fraud, but I don't see rev share as a practical payment model for debt, seems to be strictly CPL.

Anyway, any info would be helpful. Feel free to PM me if you can drive quality traffic, or are a buyer of debt leads and we can talk more.
Click to expand...

You can make any vertical work in this space if you're smart. You have to understand your conversions and pay attention to traffic coming in that far exceeds those conversions. In my experience, debt in email converts at around 8-10% off the click. Once you start seeing conversions north of 10%, you need to become skeptical that it might be incentivized.
 
You need to make sure the conversions are holding while still being able to validate user data on the front end. Basically you need a really kick ass site (for affiliates to get the conversions) and just enough front end validation before the pixel fire (for you not to lose your shirt) to hit better metrics people are used to. I would recommend running CPM testing first before adjusting data filters on the front end cause if you do it when affiliates are running CPL and conversions lower (SCRUB!!), they will lose trust, drop the offer and thats it.

Make sure to get your shit straight before launching to affiliates is the best advice.
 
I ran the Careonecredit debt lead offer for a few months. It was a simple 5 field submit that needed at least $5k in debt to pay out $15. Lowish payout, but after a few months I had done around 4,000 leads. The merchant pulled me off the campaign, paid me in full and told me my traffic quality was no good.

The moral of the story is I probably didn't work hard enough on my landing page to get better traffic to a great offer. Either that or the fuckers stole my traffic sources...
 
LeadsMatt: Where are you running your payday loan leads through? I'm having a hell of a time finding a reliable network; considering building out a ping tree.
 
if you had an opt-in list of your payday loan conversions, you could email market debt settlement to them. hmmm
 
T3Leads is good. I run there. Their payouts are also high, since they only work with lenders and no aggregators. This helps ;)
 
harry1970 said:
I ran the Careonecredit debt lead offer for a few months. It was a simple 5 field submit that needed at least $5k in debt to pay out $15. Lowish payout, but after a few months I had done around 4,000 leads. The merchant pulled me off the campaign, paid me in full and told me my traffic quality was no good.

The moral of the story is I probably didn't work hard enough on my landing page to get better traffic to a great offer. Either that or the fuckers stole my traffic sources...
Click to expand...


Were you cloaking?
 
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