Congratulations on actually starting and doing something. Thats a huge step forward and more than most people will do.
If you are selling to highly internet savvy people like those on WF, you are dead in the water. What your local mom-and-pops stores will think of your design is anybodies guess (ask people in your community).
I think one thing mom-and-pops and internet savy customers will have in common is that they are looking for a text hierarchy. I should know as soon as i look at the site, what to read first, second, third and what are the most important links to follow.
Keep building, learning, perfecting.
Oh, but he is (trying anyways) - http://www.wickedfire.com/design-development/80073-keyword-optimized-website-designing-30-a.html