Google Announces Their Adsense Margins
- Thread starter dchuk
- Start date
Sounds plausible to me, figure maybe 15-20% goes to infrastructure and R&D costs and the rest is profit. I don't see any reason not to believe them, they went 7 years without disclosing it, I don't see what benefit they would derive from lying about it as opposed to continuing to keep it secret if they we're concerned about disclosing the number.
I got that email earlier today. Never seen them release those figures before... a bit interesting.
They had these numbers hidden for so many years and all of a sudden "in the spirit of transparency" they want to tell everyone how much rev-share they take? That's interesting...
If you look at the Adwords bid when researching for niche sites and compared that to what you got for one click on that keyword, it usually falls around 60%.
It's likely because their only real competitor in the space was Yahoo -- and YPN is now shutting down.
I thought it was because of that whole French thing where someone sued them because they weren't disclosing the numbers (and that is illegal in France apparently)?
I heard this "new transparency" had something to do with the FTC ruling on their takeover of AdMob;.
In any case Google is a publicly traded company - they can't release something like this without it being true-ish.
....which is not to be confused with "true". For example, if an ad publisher deposited $100 in an obscure niche and the local currency took a nosedive in the meantime - which dollar figure do you think they'd use?
Just sayin'....
....which is not to be confused with "true". For example, if an ad publisher deposited $100 in an obscure niche and the local currency took a nosedive in the meantime - which dollar figure do you think they'd use?
Just sayin'....
Bingo. Google plays with their numbers big time from Google.com vs Google.jp vs Google.de etc based on currency fluctuations. With the amount of revenue they bring in it makes a huge difference.
They make it sound like they are running a charity...
Nevertheless, interesting they disclose these #s.
Something tells me they may be doing this to help their stock price. Investors will catch wind of this, and then ask the company to enhance profits by lowering the rev share %.
only one way to find out - run a site on one account, adwords on another, target your own site and click an ad.
If earnings per share was the only motivator you would think they would just take a page out of apple's book and understate predictions so they could blow them out of the water a few quarters later.
Variable wiggy wiggy, compacted by satellites orbiting the profit backwards overflow has caused your calculations to be off the hizzle and disgusto.