Viva la WristOffice



Definitely hit up any and every gadget blog you can come across. From the big guys all the way down. Then be sure to get it all over Digg and Reddit since this is one of the things that traffic from both of those sites is actually good for (in terms of sales, anyway).

If you haven't already put together a professional press release (*ahem* I know a great service you can use *ahem*) then you should do that as well. Be sure to pay to publish it on PRWeb instead of dicking around with the smaller, free sites for full effect. After that, I'd start contacting legitimate offline media sources such as Wired and other tech magazines, any newspaper technology columnists, and even tech- or geek-centric television shows.

It's a cool concept and if you put it out there, you'd be surprised at how fast it gets picked up.

Oh, and make the hosting used for the site is sufficient for traffic before you do all this because the last thing you want is to get some great PR and have your hosting crap out on you.
 
Dare Devil said:
Definitely hit up any and every gadget blog you can come across. From the big guys all the way down. Then be sure to get it all over Digg and Reddit since this is one of the things that traffic from both of those sites is actually good for (in terms of sales, anyway).

If you haven't already put together a professional press release (*ahem* I know a great service you can use *ahem*) then you should do that as well. Be sure to pay to publish it on PRWeb instead of dicking around with the smaller, free sites for full effect. After that, I'd start contacting legitimate offline media sources such as Wired and other tech magazines, any newspaper technology columnists, and even tech- or geek-centric television shows.

It's a cool concept and if you put it out there, you'd be surprised at how fast it gets picked up.

Oh, and make the hosting used for the site is sufficient for traffic before you do all this because the last thing you want is to get some great PR and have your hosting crap out on you.
Click to expand...

Holy crap +rep!

DD - you da man!
 
Now you've got my mind swimming with ideas.

Go hit up huge cell phone sites that have online stores for mobile accessories (Crackberry.com, for example). There's a million of those for Blackberry, iPhone, Android, etc. You may get into licensing the product out that way, which is a very viable option for you.

I'd also be sure to hit up any and every outlet that sells stuff to older people, which IMO would be the absolute perfect demographic for this type of product. No offense, but the younger crowd is NOT likely to be wearing this. However, the 60 year old guys that love "gadget" stuff (and there are a lot of them) will jump all over the chance to wear their phone on their arm.

Then start hitting up all sorts of direct mail catalogs and hell, even Sky Mall, Brookstone, and RadioShack. Like I said before, you will get into more the area of actually allowing these companies to license the product from you than selling them directly, but that's a good thing since they take care of everything from selling to fulfillment and all you do is sit back and receive a paycheck.

It may seem far-fetched, but people make their entire careers out of inventing stuff like this and licensing it to big companies. If you haven't read the 4 Hour Work Week, there's a section in there that talks about a guy that does this for Disney and makes a few million a year if I remember correctly.

Anyway, good luck.
 
Tell them to prepare to be crushed by my cellphone accessory I'm going public with soon.

nintendo-power-glove.png
 
hrmmm, reminds me of a similar product....

[ame="http://www.youtube.com/watch?v=TyYTYqIB3-Q"]YouTube- Broadcast Yourself.[/ame]​
 
A few more ideas that come to mind:

Definitely start up a "mini blog" which will have you writing up a detailed way for certain demographics to use the product. For example, you could have an article about how Taxi and delivery drivers can use them while driving all day. A few days later, give the benefits of strapping your kids' phone to their arm so they don't use it. A few days later, show how the salesman that drives 180 miles every day visiting prospects can use it while in the car. You're only limited by your imagination.

People buy things that they can see a clear benefit for its use. And they really whip out their wallets when they can see how it will benefit their particular lifestyle directly.

So to complement every blog post, get a nice video on YouTube demonstrating the benefits of the product. One for the kids, the delivery driver, the crop-duster pilot, the salesman, the old woman gardening, the guy riding his bike, the jogger, etc.

Put the product in someone's hands and demonstrate how good it is, film their positive reaction, and put it on YouTube. Add some humor in there and maybe they'll go viral. Think Blendtec.

Grab a Twitter account and make a Facebook page. Use them the right way. Promote the blog to the twitter account, the Youtube videos to the Facebook page, the Facebook page to the blog, the Twitter account to the YouTube page....you get the idea.

After all that, if you aren't making a tidy sum in sales then you're either 1) not doing it right or 2) its because of your (and take no offense here) less-than-stellar website.

Get a decent design on that website. Seriously.

Then, after all is said and done, look into back end promotions. Consider that people that buy this product will want other mobile-related products as well as other "Brookstone-style" stuff like this. Consider throwing a small catalogue of related products into the box with every order your ship. Direct them back to another e-commerce site you set up with affiliate products from wherever (CJ.com is a good place to start to find stuff like this).

The possibilities are endless.
 
Ctrl C + Ctrl V, Dare Devil. :xmas-smiley-016:

Seriously, that is some brilliant shit that you are writing. Would you mind if I gave my friend your Skype #?
 
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