[Case Study] Scott Rewick says...

[Haggis]

Scott Rewick says this about media buying:

[referring to Facebook] "...all media buyers should start here..."

...and then adds, "...to make Facebook work you've got to have proper use of demographics and pick the right verticals - those are really the key to making Facebook work"

So there it is. He seems to know his stuff. Thought I'd have a stab at FB.


I'm new to media-buying (a few little ineffective attempts at ProjectWonderful and JuicyAds and that's about it) and have only infrequently visited FB - usually if someone adds me as a friend or something.


So the intention of this thread is to start from the very, very beginning in advertising on FB and hopefully get some good information along the way both for myself and others.

 

[Haggis]

Rough plan of attack...

• Analyse what ads are on FB already
  • What's the creative
  • Where do they link to
  • What's the offer
• Choose offer
  • Setup landing-page etc if required
• Create Ads
  • Testing of Ads etc
• Analyse stats
  • Ad CTR
  • Conversions
  • etc etc

 

[Haggis]

From the UK so doing these is easier - don't think it makes much difference.

Displayed an adpage and took the first 20 from that.

And then refreshed and took the first 15 from that page.


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[brownies]

You wish you heard about that a year ago...

 

[evasive]

Hey man, I see you are a bit new. Well you will learn more by reading the Facebook Ads Thread. There's a lot of good information in there.

 

[Haggis]

I refreshed a few more times.

These 35 ads seem to be a pretty good cross-section of what is coming up overall.


The breakdown is this:


3 x Game page
5 x Facebook product-page
6 x Mobile-phone page
7 x Facebook game page
2 x Holiday page
2 x Property page
1 x Flowers/Bouquet page
3 x Job page

and

1 x Credit-card review page
1 x Competition page
1 x Product-Test Email-submit page
2 x Voucher page


The bolded above are what I see as the kind of offer that I will be able to push. The other pages that the ads led to seem to be mostly household products/names and facebook games.

It seems that focusing on the competition/email-info submit/voucher-coupon/etc pages would be best to focus on.


Anyones input would be most welcome.

 

[Haggis]

You wish you heard about that a year ago...

There is lots of things I'd wish I'd done a year ago... and 10 years ago...

Hey man, I see you are a bit new. Well you will learn more by reading the Facebook Ads Thread. There's a lot of good information in there.

Yeah, cheers, I've started reading that thread, but I'm not going to read 75 pages and then take action. I've learned a little from it already. Will continue to read that as I do this.

EDIT: assumed you were talking about the 'Facebook Social Ads' Thread. Also, I'm new... but not that new...

 

[Haggis]

Credit-card review Ad and page


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[Haggis]

Competition Ad and page


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[Haggis]

Product-test email/info submit Ad and page


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[Haggis]

Vouchers Ads and Pages


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[evasive]

stop outing ads you fuck.

 

[cardine]

I'm new to media-buying (a few little ineffective attempts at ProjectWonderful and JuicyAds and that's about it) and have only infrequently visited FB - usually if someone adds me as a friend or something.

ProjectWonderful isn't a media buy, it's a big circle jerk of people advertising on each others shitty comic sites for $0.005/click.

 

[Spliffic]

Ban this fag.

 

[barman]

Are you fucking high?

There's an un-spoken rule here - don't out ads.

This motherfucker is going all out.

 

[FTC-Hater]

let me fire up my FB ad scraper and share too!

 

[conv3rsion]

dude what the fuck, thats rule number fucking 2 right after dont attempt to sell guru ebooks here.

 

[seolinker]

Haha, clicking ads, then make it public. What are you trying to achieve ? You can skip that stage, by simply asking AM from any network what works on FB on their network. Rest steps are OK.

 

[Haggis]

stop outing ads you fuck.

Ban this fag.

Are you fucking high?

There's an un-spoken rule here - don't out ads.

This motherfucker is going all out.

let me fire up my FB ad scraper and share too!

dude what the fuck, thats rule number fucking 2 right after dont attempt to sell guru ebooks here.

Haha, clicking ads, then make it public. What are you trying to achieve ? You can skip that stage, by simply asking AM from any network what works on FB on their network. Rest steps are OK.

I am actually that naive (read: stupid!!).

Didn't really realise it but see it now.

Sorry guys. I'll take a more theoretical approach.

Again, apologies.

 

[conv3rsion]

better post some really good boobs fast, its likely your fate depends on it.