Multiple Adwords Accounts Targeting The Same Keyword?

TylerDurden

TylerDurden

You Are Not Your Job
Oct 6, 2008
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Hawaii
My boss is doing reputation management for a company who has a complaints board result showing up as #2 in the SERP's (it was #1 but managed to get it down to #2.) The company before us who "tried" to do reputation management for them created a bunch of mini sites with the keyword in the domain name that are actually ranking better than their official site yet not better than the complaints board listing.

Since our SEO efforts aren't getting quick enough results my boss would like me to create adwords ads pointing to 3 different sites of theirs to take up the 1st 3 spots. Before I do this I wanted to check with you guys to see if this could potentially get our adwords account banned. Would it be best to just create one ad for each site and spread it out over three different adwords accounts? Of course I would have to use 3 different computers and 3 different credit cards I'm sure. What do you guys recommend? In my opinion it's not worth the risk of getting our main adwords account banned.
 


^ also interested in this answer.

I know that the company my friend works for has 2 ads running on the same keyword, but this is a special exception since the company spends millions/month and has google reps actually flying out to their HQ to offer tips. I think you can request an exception but since it's reputation management I don't think they would.
 
Any idea? I started running one ad but it has only been showing on the right side bar. Does anyone know why some ads appear above the organic results and others don't? After a little searching around on Google the only thing I could find was that it has to do with your quality score. Any truth to this?
 
what you describe is double serving and you could get closed down if u do it on massive scale in competetive niches.
but if you wanna bid on someone's name - don't think you need to go through the trouble of using different computers/ccs etc. there's no auto algorithm that closes this kind of shit as far as I know, and if a rater would look at it, don't think you'll get closed down for it.
 
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ps you get above organic results if your quality score is high enough. for someone's name that wouldn't be too hard to attain.
 
TylerDurden said:
Any idea? I started running one ad but it has only been showing on the right side bar. Does anyone know why some ads appear above the organic results and others don't? After a little searching around on Google the only thing I could find was that it has to do with your quality score. Any truth to this?
Click to expand...
Yes. If you maintain number 1 spot for some time with a high CTR you ad will start appearing above the organic results.
 
Okay, thanks guys. Fortunately it's not a highly searched keyword so our ad doesn't get many impressions and we didn't want to actually spend any money on clicks so I guess it's not likely that our ad will show up above the organic results. I'll probably stop running the ad.
 
Tyler, if the company works with affiliates, send them an email starting an SEO contest that pays every month depending on results on the SERPs.
It will be cheaper than the adwords campaigns and when they start to outrank the complaints you can lower the payouts.
Check this example: Welcome to CigArrest! Quit Smoking Naturally with no nicotine. Stop smoking with CigArrest! they are already lowering "prizes", they started with 1k a month per keyword.

Basically they pay me every month just for being there...

GL
 
Private domain registration, completely separate hosting accounts, nothing connecting them, different account login IPs, different CCs/billing address, you'll be fine. The biggest issues are Google finding out that you double serve, or someone else (who spends more money, and has good Google reps) finding out, and reporting you to Google.
 
-Triple serving since 07

Follow johu's advice and make sure that you bid on other stuff too, I can only speculate but it looks like google has something in their algo to detect multiple accounts who are bidding on the EXACT same keywords, shuffling them around doesn't help.
 
Seoholic said:
Tyler, if the company works with affiliates, send them an email starting an SEO contest that pays every month depending on results on the SERPs.
It will be cheaper than the adwords campaigns and when they start to outrank the complaints you can lower the payouts.
Check this example: Welcome to CigArrest! Quit Smoking Naturally with no nicotine. Stop smoking with CigArrest! they are already lowering "prizes", they started with 1k a month per keyword.

Basically they pay me every month just for being there...

GL
Click to expand...

That's a great idea, unfortunately they don't work with affiliates but this is a good idea for any clients we have in the future.
 
TylerDurden said:
That's a great idea, unfortunately they don't work with affiliates but this is a good idea for any clients we have in the future.
Click to expand...

I meant to say this yesterday, but it was late... :D

Even if they don't work with affiliates, I'm sure some people in DP or warrior forum (you know... that kind of people) would be interested in a contest.

You can even create the contest on a page like the cigarrest example and ask for submissions via e-mail with site info, etc.

Anyways, good luck.
 
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