Ways to beat a 14,50% AdSense CTR within the TOS?

S

Steve|munich

Spiderpig, Spiderpig!
Jun 13, 2009
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Hi folks,

hope you're all well. I just spend some time doing a long-term check of my adsense stats.

I found out that the clickrate of my made-for-adsense Sites isn't that good as I thought, depending on the niche it's something between 11,90% and 14,50%.

My concept of how I build my sites is quite simple, I use the ProSense Wordpress Theme, insert one page of relevant content, insert a relevant image, place a 300x250 rectangle in the content and a skyscraper in the sidebar.

Getting a 2 figure CTR with this was a big step for me and my earnings, but time passed by and I became more greedy thought about a way to get even more out of it.

It's important for me to play relatively safe, I don't want my adsense account banned(guess what).

So my primary question is: How can I get a CTR beyond 14,50% while following the AdSense TOS ?

Secondary question: I've some channels with really low CTRs, like 0,59% or 0,34%. The ads are more placed in the background here. The CPC is also low (nonquality gaming traffic). Good ammount of impressions, but alltogether not really bringing in revenue. Should I kick those sites to increase overall account performance?

Thanks!

Regards from munich,
Steve
 


What kind of number in USD do you do daily?

Your stats is already good man but try image placement near the ads (without violating TOS).
 
Dude, anything over 10% is considered very good.

My best performing ones are doing around 18% - 20% ... it has a lot to do with the niche.

I would remove the skyscraper and just use one adblock 336x280 at the top if I were you.

Less is MORE when it comes to adsense ads.

Focus on getting more traffic.
 
Incantation said:
Build quality sites. These one-page MFA sites will eventually get you banned.
Click to expand...

Where did he mention anything about "one-page" sites?

Just because it's made for adsense, doesn't mean it's One page.. doesn't mean it has no quality.

I have a ton of these sites running since 2005... no problem
 
I can't see you doing any better than you are already doing bro, I would KILL to stay above 5% I am usually between 2-3%, I don't understand how you stay above 10%, just keep up the good work.
 
The only way to find out how to get a better CTR is to test, just like any other variable. Try changing one thing (colour, placement etc) and tracking CTR for a reasonable number of impressions, then pick the winner etc.

With that said, your CTR is pretty good. Mine was 12% across all my sites last month and I was pretty pleased with that. It largely depends on whether you've got ads showing that are relevant to your users.
 
prince said:
Where did he mention anything about "one-page" sites?
Click to expand...

Steve|munich said:
My concept of how I build my sites is quite simple, I use the ProSense Wordpress Theme, insert one page of relevant content, insert a relevant image, place a 300x250 rectangle in the content and a skyscraper in the sidebar.
Click to expand...

Google doesn't like these kinda sites. If it is working for you and the OP then fair play, but it seems like a very risky way to build an empire. The focus should be on creating pages of the very best content available in any such niche, not on the ads/CTR.
 
Incantation said:
Google doesn't like these kinda sites. If it is working for you and the OP then fair play, but it seems like a very risky way to build an empire. The focus should be on creating pages of the very best content available in any such niche, not on the ads/CTR.
Click to expand...

Ok, i didn't see that. If the OP's profile only consist of one-pagers, then he deserves to get banned. I'm not advocating one page only adsense sites.

But then, he must be extremely stupid to have only one-pagers MFA sites throughout his adsense account.

Incantation said:
it seems like a very risky way to build an empire
Click to expand...

Anything involving Google is risky. Having quality sites, even huge ass authority sites doesn't give you the immunity of the Google Ban. I know a guy who operates a pretty successful forum (whitehat, nothing shady) and got banned by Adsense 2 years ago. He was devastated as that was his only income stream. He was making $8,000/month at that time. Go figure.
 
prince said:
Anything involving Google is risky. Having quality sites, even huge ass authority sites doesn't give you the immunity of the Google Ban. I know a guy who operates a pretty successful forum (whitehat, nothing shady) and got banned by Adsense 2 years ago. He was devastated as that was his only income stream. He was making $8,000/month at that time. Go figure.
Click to expand...

I see what you mean. I rely on them for 90%+ of all my traffic and I use their Blogger platform for every site I have. With that reliance I have just become extra careful about certain things. I do wish Bing would close the search gap up, but I just can't see it happening and so have to run as much as I can on Google's terms.
 
Steve|munich said:
So my primary question is: How can I get a CTR beyond 14,50% while following the AdSense TOS ?
Click to expand...

Make your site layout and pictures extremely ugly. Think broken css looking pages. Making your ad blocks appear like on site links helps ctr too.
 
Hopefully someone finds this useful... it's an example of my best performing AdSense template.

Just one single large rectangle AdUnit added under the H1 using the same colours as the general layout with the main content starting just after the fold.

I add a PNG with a transparent background to the header to brand the site.

30%+ CTR over the last year...
 

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14.5 % is fantastic. My only sites that have a higher CTR than that are sites built around a certain product that people are shopping for. But in that case you could be send them through an affiliate link to be buying the product for a bigger commission anyway, so think about whether you really want to monetize with Adsense for a product site. But if you're set on building specifically Adsense as an income stream, then product sites get a higher CTR than information sites (in my experience).
 
Bombastic said:
product sites get a higher CTR than information sites (in my experience).
Click to expand...

I agree (xfactor type of sites get high CTR) but it's not always true... I have sites in the financial niches (where people are just looking for info only) that are hitting 13% - 18% consistently for the past couple of years with $1XX eCPM. Low volume though.

Gaming and celebrity sites are the worst... CTR sucks and can't go beyond 5% no matter how hard I try and the eCPM hovers at around $2.00 max... I have a 2 year old site, just hit 1 Million impressions and only made about $1500.

Whereas my mini niche sites made twice as much with 10x less traffic.
 
Ok, the next sticking point is 17.55%.
Days and days of testing and only 3% up, I need a magic pill for CTR folks :D
 
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