So, let's take a positive attitude and gather some advice for Logiik and others wanting to start a biz providing content online (or any other biz).
- Communication is King
This applies to "traditional businesses as well. But even more so online. People know nothing of you online but your communication.
A lot of business issues revolve around communication. Good communication is essential. You can get new businesses, revive old biz or save issues with good communication.
Make sure your business is excellent at all times.
Example:
During the preparations for our wedding, my wife and I sent a mail with requests for offers to two restaurants that came recommended.
The first one just sent an envelope with their brochures.
The second one sent a brochure of their restaurant, included a letter telling us that they are looking forward to working with us for the wedding. They invited us for a preliminary talk and even included a sample menu and special quotes for a few rooms as well as recommendations for hotels nearby, as we anticipated about 100 guests.
Guess who got the gig?
Saving your biz is a bit more difficult, but frequent status reports will keep your client happy, even if something goes awry or he has to wait a bit longer.
- Pricing is principal
Think hard about your pricing sturcture.
Think about your desired income/month, think about how long a task will realistically take you and divide.
Yes, special offers are a good way to get customers. Make it too low (hi logiik) and you'll be booked solid for a quarter of your desired or needed income. 100 new customers won't be a good thing if you starve though working.
- Be an underpromiser
Always Underpromise, always overdeliver.
Yes, you can save some of a promise gone south by good communication, but an empty promise leaves a bad aftertaste.
::emp::