$12k media buy, fair?
- Thread starter Spades
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Ended up getting out of the buy after spending $3k and having 5 conversions to show for it. The network kept telling me that I needed to continue spending (even with ridiculous CPA's of ~ $500) to let their system optimize the campaign. I let it go for a while but being so new to CPM on that scale I called it off.
To make a long story short, what Smax said about having a good rep is right on the money. Although, I don't have a ton of experience with media buys I did do some pretty heavy research while going through this pain in the ass of an experience.
It's obvious, a rep that knows how to target your campaign correctly and can offer you tips and critiques on your copy is where its at. It all comes down to a combination of your experience combo'd with theirs (imagine that... it's a damn "dynamic duo")
Pretty shitty first-time experience but I'm gunna try to learn from it and hopefully do some more testing in the near future.
Well at least you didnt get killed. Maybe you will look back and have learned something to make your loss worthwhile
- I hope you kill it on your next try.
Sounds like you were doing Run of Network. It can take a month(s) to optimize that type of traffic. It is completely untargeted. It's also the cheapest - there's a reason for that. It's widely known that if you can get RON to convert you will be very wealthy very quickly.
Still, they should have been able to optimize you a lot more than that for $3k.
Did you have any option to target and provide them with (extremely) detailed demographics?
What Smaxor said about your Rep is spot fucking on. You simply cannot succeed with a Performance Marketing campaign without a rep who knows the traffic and has a track record with Direct Response campaigns.
Ad Networks should be considered a broad traffic source. It's usually a better strategy to go and do direct buys with sites that have laser targeted traffic first and perfect your sales strategy.
If you weren't using an ad server to auto optimize each ad and testing at least 3 landing pages, that probably added to the problem. They'll bill you for blocked ads, non-us traffic and I'll bet a ton of that traffic was below the fold (which needs to be tracked with separate ad tags).
Ad Network optimization is a process of site placement elimination (like running on Google Content where the interface is basically an ad server and you can exclude placements that don't work).
If you try again, you might try going to the Ad Networks last. Get as much demographic info as you can and use Google Ad Planner to put together a media plan.
Still, they should have been able to optimize you a lot more than that for $3k.
Did you have any option to target and provide them with (extremely) detailed demographics?
What Smaxor said about your Rep is spot fucking on. You simply cannot succeed with a Performance Marketing campaign without a rep who knows the traffic and has a track record with Direct Response campaigns.
Ad Networks should be considered a broad traffic source. It's usually a better strategy to go and do direct buys with sites that have laser targeted traffic first and perfect your sales strategy.
If you weren't using an ad server to auto optimize each ad and testing at least 3 landing pages, that probably added to the problem. They'll bill you for blocked ads, non-us traffic and I'll bet a ton of that traffic was below the fold (which needs to be tracked with separate ad tags).
Ad Network optimization is a process of site placement elimination (like running on Google Content where the interface is basically an ad server and you can exclude placements that don't work).
If you try again, you might try going to the Ad Networks last. Get as much demographic info as you can and use Google Ad Planner to put together a media plan.
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