This is the most astonishing part of all...
Ahh but then again, movie sale tickets are NOT $60 each, and neither are the books they are comparing it too. Plus Microsoft's profit margin is HUGE, because they developed and designed it all in-house. So it goes from Microsoft to the stores to the customer. Very simple and quick payouts for them. Although movies only share in small profit margins, they also go through a few phases, each racking up millions and millions more. But then again, doesn't Xbox Live have a monthly fee tied to it?
I understand that Microsoft banked REALLY hard on this and all, but at least compare it to something in the same per unit sale price region instead of the movie ticket price ($6-$10 per ticket depending on the city). Books are usually half the price of a video game (avg $20-$30 per unit). So when they sell almost 3 million video game units at $60 per unit, well no shit it's going to kick the asses of the other entertainment areas. Plus they are able to create teasers and unreal hype for it AND the Halo series is made exclusively for Microsoft Xbox.
All I'm saying is if you're going to make claims, at least make it fair.
Even so, good job to Microsoft for finally doing something cool and delivering on their promise. What did that take? Like 20 years?