5 Bar QI - Why didn't my cost per click drop?

[Ben89]

So a few days after I started a campaign in YSM, I got my quality index which happens to be 5 bars and I'm wondering why I'm still paying an average of 42 cents per click. Shouldn't my cost per click drop for having such a high QI?

 

[Dr_Ngo]

No one understands Yahoo's version of quality score

 

[Ben89]

No one understands Yahoo's version of quality score

High ad CTR = high quality index = lower cost per click

or at least that's what I thought.

 

[gdubs12345]

its not supposed to have anything to do with your website. Im not sure if i believe that though, because i ve had 10% ctr and still 3 bars.

 

[Ben89]

its not supposed to have anything to do with your website. Im not sure if i believe that though, because i ve had 10% ctr and still 3 bars.

Yea, I'm pretty sure it has nothing to do with your website.

If you had a 10% ctr with only 3 bars, I'm guessing that means that your competitors had a much higher ctr for the keywords you were using.

 

[zorus]

i have a campaign which get 15% CTR in yahoo but doesn't even drop the bid 1 cent

High ad CTR = high quality index = lower cost per click

or at least that's what I thought.

 

[aim]

You're bid price may not bid, but you'll more likely get a top spot.

Besides, .42 cents is not that much depending on your niche and what you're promoting.

 

[bitsdawg]

I do know that when I deleted some non-performing keywords, my bars went up to 5. It didn't seem to lower my bids any. Dunno.

 

[nickycakes]

yahoo QI is determined by your ad's CTR
10% ctr means nothing in this formula unless you know the CTR of the other bidders. they could have a 50% CTR.
your CPC already "dropped" to where it should be.

 

[KHyuga]

You'll get more impressions with a higher QI too.