75% reversal on azoogle payouts
- Thread starter dtstim
- Start date
It depends on the type of campaign you're running. If it's a low paying email/zip submit, having a $10k spike from a new sub ID/publisher ID in a matter of days is going to raise red flags with an advertiser. The first thing on an advertiser's mind when they see that is fraud. It sucks, but it happens too much for advertisers to ignore.
Again, it depends on the type of offer. Some advertisers can tell almost in real time what the quality is (ie, a leadgen offer with a proprietary backend flow, as opposed to, say, an education offer that could take weeks to verify leads). I'm guessing that the campaign in question was some type of 1st page email/zip submit that just didn't back out for the advertiser due to fraud/Craigslist traffic/etc. It makes it stick out that much more if it was sent in a matter of days.
This was basically the point I was trying to make. I've seen it on both sides - it's always best to take the safe approach, as there's nothing worse than an advertiser or network stiffing you. If you are an affiliate, it helps your case if you have documented from your AM that your traffic was good enough to increase volume, so if something negative happens down the line, you are somewhat protected.
Affiliates seem to think they can run any lead gen offer with any ad text and should always get paid for it.
Just because it isn't fraud doesn't mean the traffic isn't damn near worthless if your ad text misrepresents the offer.
Just because you see tons of other affiliates using the same ad text doesn't mean it's "OK" and you should get paid.
Just because it isn't fraud doesn't mean the traffic isn't damn near worthless if your ad text misrepresents the offer.
Just because you see tons of other affiliates using the same ad text doesn't mean it's "OK" and you should get paid.
While we're talking about Azoogle (Epic Direct) .. they are floating retarded advertisers w/out prepays and this admitted by one of our contacts there. Its def. noticeable now if you're pushing any rebills with them. It has nothing to do with fraud, just poor way of handling advertiser relationships. Got too greedy.
As of lately they don't seem as "affiliate friendly" as they used to be, that's for sure. They don't take bullshit.
im not so sure with all of their rebills, but i will have to admit for some of the ones ive been pushing (currently one of the hottest), they only allow a few advertisers per offer # as a way to slowly open traffic and slowly let pubs get on the offer. i was in the waiting line for these specific rebills for 2 weeks. not so sure on the rest though.
anyway, without knowing any of the crucial information of the OP's friend's situation, your friend is probably an idiot and fucked up somewhere along the line. Azoogle has always paid me.
Azoogle is one of the few solid networks out there. If your buddy didn't get paid, it's most likely his fault.
They've recently done some large scale semi-in house traffic partnerships that are probably turning out to be waaay more profitable and stress free than dealing with large amounts of affiliates.
They still deal with good high quality publishers but I would guess that their tolerance for having to watch mass affiliates and (sub affiliates) went way down.
This.
Advertiser needs to be held fully accountable for all the non-fraudulent leads. If this is a new product/service for them or they are stingy on quality; then they should enforce caps to get them out of this situation. If a pub is generating shitty quality, then the adv needs to take the hit for the leads, and tell the network to drop the affiliate off the offer.
Actually yesterday I was dropped off an offer. I was told by the advertiser that my quality was 3x lower than what they needed it to be. This was the first time it has happened to me, but either way, the advertiser is still paying for all the leads; which is a month's worth. In the 5 figure count too.
Usually, that's the smarter thing to do, but I know whenever I land a profitable campaign that is easily scalable, I will rip the shit out of it. I will try to spend as much as I could daily to come out with as much money as possible. Obviously it's not a smart thing, but again, it's a debate between reward vs risk. I could play it slow, which would allow other pubs to get on the offer, and before the offer is considered "stable", I'll already have the other big players competing against me.
Yea, this is typically big in the edu niche. Lots of the ad texts really do give off shitty quality, but for the advertiser to battle this, they need to release thorough guidelines. Telling affiliates exactly what is not allowed. If they release no guidelines, then they aren't limiting the affiliate from pushing it as a job listing. But if they have the guidelines, and they catch the affiliate bring them job leads, then they can reverse all leads.
Sure it does.
Proper advertisers should be setup to automatically scrub out for bad lead quality before the lead is even submitted (area code mismatch, zip, city, state, names etc). Don't fire the pixel if that data is fucked up. I'm sick of dealing with noob advertisers wanting to chargeback for lead data that looks like "fname: dsidsjdk / lname: aksjaksjakj / phone: 5555555555" You're the idiot that accepted the lead, you pay for it.
And second, proper advertisers should also be able to evaluate accepted-lead quality in near real-time thanks to callcenter reporting. Advertisers can't accept worthless traffic all month long hoping to broker out the shitty leads to other advertisers to make a profit and then whine and bitch when they don't have the skill or resources to take a shitty lead and turn a profit on it. Just because you suck at managing and monetizing your data doesn't mean you have the right to chargeback the original publisher who delivered you that lead data.
I work in plenty of high volume / low quality lead verticals, and deal with this shit all the time. It's amazing how retarded some advertisers are.
agreed, HOWEVER an obvious example of Mike's example is the edu vertical.
If you're funneling leads to a call center to sell people into a 12 month criminal justice program that is gonna cost that person $18k and an aff is blowing up facebook with "hiring: swat officers, starting salary $82k. 6 month program" you're gonna have a REAL tough time selling that person into a 12 month program where they're gonna make half what you're claiming.
when you're targeting (specifically) 18 y/o's w/ no money nor real drive this becomes a problem when you ram 20k worth of leads that end up with 0 enrollments down an aggregator's throat.
Part of the problem is networks brokering offers, and the brokered networks not passing on terms. I'm an EWA fan from my experience with them, but shit, EWA doesn't pass on shit tons of guidelines from the networks that they broker offers from. An offer currently running in Azoogle with numerous guidelines had no guidelines posted on EWA (and the offer was brokered from Azoogle), and the only guidelines were emailed out the day before the offer was pulled from EWA (due to affiliates violating the guidelines that Azoogle laid out on their page for the offer, but EWA had not copied to their offer page).
Well in that case, as much as I love birdman, he needs to be held responsible for that. Can't be that difficult to copy & paste the guidelines. Since he didn't lay out the given guidelines, he should fork out the money if the advertiser didn't want to pay.
At the end of the day, advertisers just need to do the following to mitigate losses from low quality:
1) Enforce cap on new pubs, new offer.
2) Sending out thorough guidelines.
They shave a lot too, so if I was your friend I would not push anything with them anymore. I got shaved big time with that company, and then I get a ticket to the playboy mansion, but you can choose $2,500 if you do not attend the party ... I wonder if that money was from what they scrubbed me or what :action-smiley-052:.. either way sorry about the lost, but if anything it should be as a lesson learned.