A Question For Landing Page Designers
- Thread starter xmcp123
- Start date
- Status
Seems though there are analytics available for everything but landing pages.
Assuming there are enough marketers that might give a shit...I think an interesting approach might be as follows:
1) Form a "marketing guild" of sorts to create a list of attributes that essentially defines an acceptable landing page design.
2) Define a list of tracking attributes that could be entered into a database to create trend reports for design elements.
So basically the "guild" is creating a design and reporting standard. A freelance type site is then set up to expedite the design transaction.
Now, to weed out the douchebags...designers would have to submit a sample landing page that meets all the standard criteria in order to be eligible to design for the guild.
A standard package/pricepoint is developed where perhaps 2 themes are provided for split testing based on analytics. The job would be assigned a number and once the the themes are completed, a standard form with reporting attributes would be ticked off and entered into the database by the designer against the job prior to submitting the pages to the marketer. Marketer may then submit his perfomance data for the split test. Feedback is also submitted for the designer.
Of course more comprehensive design packages can be offered at different pricepoints, however designers must complete so many jobs at a certain level and minimum feedback rating to be eligible. Ultimately, the best desingers will be able to name their price based on jobs and feedback/performance ratings. The incentive for the designer is to be eligible to design at a higher pricepoint.
At the very least a minimum standard is created where the marketer can expect a reasonably performing landing page based on design attributes and performance data. The designer in turn knows what is expected of him.
There are a lot of holes in the plan, I know. I'm just throwing it out there for because sometimes I remember that this is a forum.
i'm not the one crying about low prices or not making my rent so nothing ironic there.
JizzLober
That sounds like the start of a fantastic project to me. I own landingpagedesign.net which could be used for this project.
Its sitting doing nothing atm, but on page one for landing page design.
Shady and all others chip in here - this could really turn into something.
I would be happy to build the site out, host all the designs and admin the project.
Dave
That sounds like the start of a fantastic project to me. I own landingpagedesign.net which could be used for this project.
Its sitting doing nothing atm, but on page one for landing page design.
Shady and all others chip in here - this could really turn into something.
I would be happy to build the site out, host all the designs and admin the project.
Dave
Perhaps there's potential, however if others want to chime in I'd certainly be interested in kicking it around.
if you're willing to give up $2500 a month for one landing page, why don't you get an inhouse designer. AKA "Employee" that you pay $10, 20, 50. whatever it takes. Part time / full time. $50x10hr a week, comes out to less then $2500 a month, and they would grow to fit your business. The look, the feel.. you'd be happier. Run an ad in the local paper, or get some highschool kid with talent.
In regards to the original post (I skimmed the rest :d ), I've seen this tactic before, and its usually a way for the person offering to get some service done without paying. Such as offering models' a % cut of whatever profits they sell an image on istockphoto.com for down the road, which could make something, or make nothing at all.
From the receiver's point of view (ie: designer or said model in example above), you would be obviously taking a risk to do work without seeing a dime for quite some time. But at the same time wouldn't have to manage anything, you know that you'd eventually be owed something.
But from your side, this can be quite a headache over time. I personally would not want to have to keep track of which campaigns convert and who I have to pay what out to if I made that kind of arrangement. And what if you eventually decide to pull the landing page 6 months from now because you were hardly getting converts, and what happens if the designer doesn't get the amount of comission they felt was their worth to break even on the time spent?
So while it may be a way to save a buck in the beginning, it can gain a headache in the future for two reasons.
1) Most 'professionals' I know would not bite on this kind of deal, as they render a service and intend to be paid for it at the time of delivery (be it 10$, 50$ or 100$). Which leaves most who would bite at the offer to be those who may not deliver the kind of work you wish.
2) Having established a relationship with a designer or multiple designers, means you also now have to keep track of not only your earnings, but their shares from the various campaigns, and not everyone is too trustful of knowing who got what (other than perhaps a joint account with some kind of tracking software).
So in the end, its just my meager opinion that states, if you're going to form some kind of relationship to that degree, plan on using the person for multiple products or form some kind of exclusivity agreement. Otherwise just pay someone up front as an investment, since if you truly think the campaign will work, then investing money into it should not be an issue.
From the receiver's point of view (ie: designer or said model in example above), you would be obviously taking a risk to do work without seeing a dime for quite some time. But at the same time wouldn't have to manage anything, you know that you'd eventually be owed something.
But from your side, this can be quite a headache over time. I personally would not want to have to keep track of which campaigns convert and who I have to pay what out to if I made that kind of arrangement. And what if you eventually decide to pull the landing page 6 months from now because you were hardly getting converts, and what happens if the designer doesn't get the amount of comission they felt was their worth to break even on the time spent?
So while it may be a way to save a buck in the beginning, it can gain a headache in the future for two reasons.
1) Most 'professionals' I know would not bite on this kind of deal, as they render a service and intend to be paid for it at the time of delivery (be it 10$, 50$ or 100$). Which leaves most who would bite at the offer to be those who may not deliver the kind of work you wish.
2) Having established a relationship with a designer or multiple designers, means you also now have to keep track of not only your earnings, but their shares from the various campaigns, and not everyone is too trustful of knowing who got what (other than perhaps a joint account with some kind of tracking software).
So in the end, its just my meager opinion that states, if you're going to form some kind of relationship to that degree, plan on using the person for multiple products or form some kind of exclusivity agreement. Otherwise just pay someone up front as an investment, since if you truly think the campaign will work, then investing money into it should not be an issue.
- Status