I read somewhere that ads with a higher CTR are given a higher quality score, or maybe just shown more... I don't remember. It doesn't make a lot of sense.
I have a PPC campaign running right now. I put my max PPC at $0.25, this gets me a top position of about 4, depending on the keyword.
So far I've had 100,000+ impressions and 300 clicks, a CTR of about .3%.
When I first saw this I got really scared. What was wrong with my ad, did I need to rephrase it? What was wrong?
Then I did some thinking. If the highest position I'm ever going to get is 4, I can expect a bad CTR, regardless of how good my ad is, since higher placed ads will get a better CTR simply because the user sees them first.
For my purposes, I don't care about the CTR, I believe I wrote a good ad, and it delivers targeted visitors to my site. I'm paying per click, not per impression, so I don't care how many impressions it takes to get a targeted visitor.
I think it is unfair that the CTR gets factored into the QS, since all I really have to do is raise my max PPC price to get a better CTR.
Does this make any sense? Any thoughts/comments would be great.
I have a PPC campaign running right now. I put my max PPC at $0.25, this gets me a top position of about 4, depending on the keyword.
So far I've had 100,000+ impressions and 300 clicks, a CTR of about .3%.
When I first saw this I got really scared. What was wrong with my ad, did I need to rephrase it? What was wrong?
Then I did some thinking. If the highest position I'm ever going to get is 4, I can expect a bad CTR, regardless of how good my ad is, since higher placed ads will get a better CTR simply because the user sees them first.
For my purposes, I don't care about the CTR, I believe I wrote a good ad, and it delivers targeted visitors to my site. I'm paying per click, not per impression, so I don't care how many impressions it takes to get a targeted visitor.
I think it is unfair that the CTR gets factored into the QS, since all I really have to do is raise my max PPC price to get a better CTR.
Does this make any sense? Any thoughts/comments would be great.