no but Im getting tons of misspelling ans weird keyword combos even though Im bidding exact match
AdCenter Transition Woes
- Thread starter Spendlessly
- Start date
no but Im getting tons of misspelling ans weird keyword combos even though Im bidding exact match
Many of my keywords are flagged as irrelevant to the content. This is the main issue I am facing now. I have tried to write an article for the specific keywords, but seems not help much.
UGH. was porting over a campaign from google for a small uncompetitive niche (only 1 ad showing in bing/ysm that wasnt from ebay, amazon nextag etc) that I get number 1/2 spot clicks from google for 1.25. Bing estimates I need to pay up to the tune of 6.00 a click to get number one spot. Adcenter is such a shitty platform I know if i throw in 6.00 bids it will blow through a monthly budget in hours. so dumb.
Anyone get their Adcenter campaigns going yet?
I've had my reps looking into my transitioned accounts to try and figure out where 75% of my traffic went, and it unfortunately looks like the end-result is going to be them telling me to increase my bids by 4x.
I'd be dumping YHOO stock right about now if I had any, cause there's tons of advertisers suffering from post-transition "missing traffic".
I've had my reps looking into my transitioned accounts to try and figure out where 75% of my traffic went, and it unfortunately looks like the end-result is going to be them telling me to increase my bids by 4x.
I'd be dumping YHOO stock right about now if I had any, cause there's tons of advertisers suffering from post-transition "missing traffic".
This is what it took 2 fucking weeks to find out had boned my account. From their email:
I have sent your escalation to our engineers and they have found that your ad delivery has dropped off due to significant relevancy/quality issues (then they give an example that applied to ONE ad out of hundreds, grrr)
I have added some of our information on Quality-Based Ranking.
Quality-Based Ranking (QBR) is part of the adCenter quality initiative and is designed to carefully assess the quality and relevance of an ad and landing page to a Bing user's query, to ensure the best experience for the user and a better marketplace for our advertisers. Our QBR formula determines quality and relevance by assessing:
· Bidded keywords
· Ad copy: Ad titles, text, and display URLs
· Landing page
· User experience
What to Expect
· An improvement in the experience that Bing users have with sponsored listings.
· If your keyword, ad, and landing page combinations are of low quality or relevance based on the QBR criteria we have specified, you may notice a decrease in impressions and clicks to your site. Like other online advertising programs, in order for your ads to perform consistently, you will need to improve the quality and relevance of your advertisements. You may also need to adjust your default keyword bids (maximum cost-per-click) to remain in the same position that you were in before.
How QBR Benefits You
· Advertiser Benefit: Better Marketplace
Advertisers with high quality keyword, ad, and landing page combinations will benefit by an increased likelihood of achieving a higher ranking ad and higher click-through rates.
· Customer Benefits: Better Relevance
o Provides Bing users with ads and landing pages that are most relevant to their search queries.
o Improves the experience for Bing users, thereby increasing engagement (in terms of number of searches per searcher) and the likelihood of clicks on ads.
I have sent your escalation to our engineers and they have found that your ad delivery has dropped off due to significant relevancy/quality issues (then they give an example that applied to ONE ad out of hundreds, grrr)
I have added some of our information on Quality-Based Ranking.
Quality-Based Ranking (QBR) is part of the adCenter quality initiative and is designed to carefully assess the quality and relevance of an ad and landing page to a Bing user's query, to ensure the best experience for the user and a better marketplace for our advertisers. Our QBR formula determines quality and relevance by assessing:
· Bidded keywords
· Ad copy: Ad titles, text, and display URLs
· Landing page
· User experience
What to Expect
· An improvement in the experience that Bing users have with sponsored listings.
· If your keyword, ad, and landing page combinations are of low quality or relevance based on the QBR criteria we have specified, you may notice a decrease in impressions and clicks to your site. Like other online advertising programs, in order for your ads to perform consistently, you will need to improve the quality and relevance of your advertisements. You may also need to adjust your default keyword bids (maximum cost-per-click) to remain in the same position that you were in before.
How QBR Benefits You
· Advertiser Benefit: Better Marketplace
Advertisers with high quality keyword, ad, and landing page combinations will benefit by an increased likelihood of achieving a higher ranking ad and higher click-through rates.
· Customer Benefits: Better Relevance
o Provides Bing users with ads and landing pages that are most relevant to their search queries.
o Improves the experience for Bing users, thereby increasing engagement (in terms of number of searches per searcher) and the likelihood of clicks on ads.
Yup...looks like a big FAIL so far for this transition that was supposed to give us "33% of all search traffic"
Just lost one of my really good accounts. It's getting 5% traffic and the reps said it's "quality issue". Fuck transition... it worked fine for more than a year and now this.
Opened a new account and it takes days to get ads approved.
Opened a new account and it takes days to get ads approved.
Not sure how the heck you guys are structuring campaigns or what you're promoting (and it sounds like most people here were not already bidding the same campaign on Bing?), but I haven't seen any issues with the transition. If you're seeing traffic quality issues, split up Bing/Yahoo Search and Bing/Yahoo Partner campaigns in the settings.
All that happened to me in the transition was that spend in Yahoo turned off, and spend in MSN increased. And I'm looking at this from a number of fairly high traffic/high competition niches. On average, some keywords are more expensive, and some are less expensive, but there's not much difference otherwise.
All that happened to me in the transition was that spend in Yahoo turned off, and spend in MSN increased. And I'm looking at this from a number of fairly high traffic/high competition niches. On average, some keywords are more expensive, and some are less expensive, but there's not much difference otherwise.