adwords content question

Russ86

Russ86

New member
May 8, 2009
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Alright, so here is the deal. Does google, keep track of your CTR based on the time of the day you run your ads?

The reason I ask is let's say I'm running offer X and it's converting at 4% during a certain time of the day. Then at another time of the day offer X only converts at 2%.. so naturally in order to maintain the same ROI I would cut my bids in half.

Problem is, this will undoubtedly effect my CTR, but will this result in higher bids across the board?

oh yeah.. and boobs


NOTE:
boobs belong in StS http://www.wickedfire.com/rules-engagement/12557-rules-wickedfire.html See rule #11

Plus, notice how people don't focus on your question and just focus on the boobs? Yeah, you'll get better responses without the boobies.
 
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Russ86 said:
The reason I ask is let's say I'm running offer X and it's converting at 4% during a certain time of the day. Then at another time of the day offer X only converts at 2%.. so naturally in order to maintain the same ROI I would cut my bids in half.
Click to expand...
Ummm, how will that keep your ROI the same? There's other variables that you're not considering. Like, cutting your bid in half will also mean you get less traffic. Maybe no traffic at all. So if you get no traffic, then your ROI becomes 0%. Cutting your bids in half won't mean you get half as much traffic and the same number of sales overall. Maybe cutting your budget will get the traffic and spend down, but it still won't change your ROI. Does this make sense?

As far as google keeping track of things for the time of the day... I'm sure they do, but I wouldn't know how to access that info. It might just be for their records. I'm not sure. I was just trying to understand the logic in your question, but then I got distracted by fugly boobs.
 
Ummm, how will that keep your ROI the same? There's other variables that you're not considering. Like, cutting your bid in half will also mean you get less traffic. Maybe no traffic at all. So if you get no traffic, then your ROI becomes 0%. Cutting your bids in half won't mean you get half as much traffic and the same number of sales overall. Maybe cutting your budget will get the traffic and spend down, but it still won't change your ROI. Does this make sense?

As far as google keeping track of things for the time of the day... I'm sure they do, but I wouldn't know how to access that info. It might just be for their records. I'm not sure. I was just trying to understand the logic in your question, but then I got distracted by fugly boobs.
Click to expand...

Even if my traffic went down, to.. lets say 1/4 of what it normally is.. as long as my conversion ratio was the same, my ROI would also be the same, granted I wouldn't make as much money, but I'm still maintaining the same ratio of return/investment (ROI)... I've lowered the bids by one half and ran them at these times for one day just to test it out and it's maintained its 2% conversion ratio with about 1/4 of the traffic.

But to clarify, my dilemma is, I don't want to run my QS into the ground by continuing to do this because my CTR is obviously going to be shit.. Then it occured to me that perhaps google may track how well your ads perform at certain times of the day, and dictate your position accordingly, that's all I'm really wondering. you follow?
 
But to clarify, my dilemma is, I don't want to run my QS into the ground by continuing to do this because my CTR is obviously going to be shit.
Click to expand...

I heard that Google accounts for the ad's position when compating CTR's for QS.
They didn't in the past, but they do now.

So if you lower your bids and your ads slide lower (and start getting lower CTR, not because of worse creatives but simply by appearing in worse spots), that won't affect your QS.
 
Russ86 said:
But to clarify, my dilemma is, I don't want to run my QS into the ground by continuing to do this because my CTR is obviously going to be shit.. Then it occured to me that perhaps google may track how well your ads perform at certain times of the day, and dictate your position accordingly, that's all I'm really wondering. you follow?
Click to expand...
Gotcha, that makes sense now. Unfortunately I still don't know the answer. That might be a 'secret sauce' question, but it wouldn't hurt to check out Matt Cutts and see if he's mentioned anything about this.
 
This whole idea is starting to get to the point that I dont know if you can do it by hand.

To know what the overall ROI is at different ad positions, time of day, and other variables (location, ad, keyword etc) I think it is starting to get to the point where you need some very smart bidding software and lots of clicks to get you good multivariate testing.

Marin Software, hitwise, aquisio etc.

It is not nearly as simple as halfing your bid to double your ROI.
 
bcc423 said:
I heard that Google accounts for the ad's position when compating CTR's for QS.
They didn't in the past, but they do now.

So if you lower your bids and your ads slide lower (and start getting lower CTR, not because of worse creatives but simply by appearing in worse spots), that won't affect your QS.
Click to expand...

Hmm interesting, didn't know that, need to look into that a bit further. Thanks.
 
Russ86 said:
Then it occured to me that perhaps google may track how well your ads perform at certain times of the day, and dictate your position accordingly, that's all I'm really wondering. you follow?
Click to expand...

If you call or email Google I'll bet they'll tell you.
 
Google AdWord content network will from now on also display ads from third party vendors. This news comes after demands from top brand AdWords
 
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