Hey,
Just trying to understand this..
More times than not, I'll search for a keyword (broad, phrase, or exact) and I'll see some impressive search numbers, zero advertiser competition, and a 5 cent estimated CPC for position 1-3. Sure I'll try it. I search google for the term and there are 5,000 advertisers. Hmm.. Create an adgroup. Great QS. And $1.00 bid won't even get me on the front page.
What's the deal with that?
Just trying to understand this..
More times than not, I'll search for a keyword (broad, phrase, or exact) and I'll see some impressive search numbers, zero advertiser competition, and a 5 cent estimated CPC for position 1-3. Sure I'll try it. I search google for the term and there are 5,000 advertisers. Hmm.. Create an adgroup. Great QS. And $1.00 bid won't even get me on the front page.
What's the deal with that?