AdWords users, celebrate, you now have customers x2.

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Loonm

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Google uploaded this video on youtube recently, it's pretty clear they are merging their adwords and adsense system so that yahoo will use it.
Does it mean adwords ads will now have alot bigger exposure?
YouTube - David Drummond testifies before House Judiciary Committee

Edit - i guess with better mathing of ads, people on yahoo will most likely to click an and, as long as their rearch results suck :)

edit 2 - the pie is bigger :)
 


Yahoo and Googles agreement in a nutshell: Yahoo will display google search ads IF they can make a larger profit from doing so.
 
aim said:
Keep in mind this doesn't mean a click from Yahoo! will be any more valuable than it is now.

From my experience Yahoo!'s traffic quality is considerably less than Google or Live Search.
Click to expand...

I've had a pretty decent ROI on Yahoos traffic -- I see potential in Live but I've never been able to get any decent volume. Any tips or obvious shit that I might be missing?
 
Spades said:
Yahoo and Googles agreement in a nutshell: Yahoo will display google search ads IF they can make a larger profit from doing so.
Click to expand...
Why Yahoo won't just eventually use that intelligence to raise the cost to their advertisers and cut Google out from the equation (and not pay a cut), is beyond me. I guess contracts mean something, but still...
 
They're actually doing both. They've raised their minimum bids on SHIT keywords to like 40 cents -- good keywords to $1.50+ -- Irregardless of landing page or ad quality. Yahoo promoted the fact that minimum bids were no longer set at 10 cents BUT all they've done is increase. I've yet to have more than 100 clicks below 10 cents.

Sorry about the bitching, just been all worked up over Yahoos bullshit lately. Guess it's time to start pushing much more through Google. I'm sure Yahoos lost a ton of customers over this.
 
Spades said:
I've had a pretty decent ROI on Yahoos traffic -- I see potential in Live but I've never been able to get any decent volume. Any tips or obvious shit that I might be missing?
Click to expand...

MSN works well for insurance, real estate and financial related offers. It's got an older (mature?) user base, so just think of the things 35-60 years search for. Can convert remarkably well.
 
im actually lookin forward to this deal. If I could manage all my ads in one place, that would be wonderful.
 
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