Affiliate marketers getting all they can

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jbartinla

Internet Marketer
Jan 29, 2007
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Hollywood
www.consumertrack.com
As an advertiser that works with hundreds of great affiliates (and being an affiliate as well), I wanted to ask some of the more experienced marketers if they typically take the extra effort to make sure a campaign/offer works?

Do you just run what your AM gives you? Do you ask questions about which creatives, ad copy, landing pages, etc work best in each channel (search, email, etc)?

Do you ask for the highest converting creatives and pages? For exclusive or customized creatives to optimize what you do?

If the answer is no, why not? As an advertiser, we want to give our affiliates all the tools they need to make $$$. If they make money, obviously we make money --- but we want to use our resources to make our affiliates successful.

A small percentage of our partners ask for these types of things, and was hoping for feedback on why? Our offers perform well for many partners, but it could always be better to make more money, or convert better, right?

Thanks,

Jeff
 


I must have missed the boat or something. My AM's never give me anything to run and if they do its some lame white label they made and yeah ive asked AM's in the past what was working but never got answers. I figured they thought it was a copout to just ask what was making money and how.
 
If the AM's really knew what worked (and sometimes they do) I believe they would run those on their own or through their house account. I definitely wouldn't share what works for me with the AM and I think I can speak for the rest of us. I wouldn't want them sharing that with other affiliates.
 
LotsOfZeros said:
If the AM's really knew what worked (and sometimes they do) I believe they would run those on their own or through their house account. I definitely wouldn't share what works for me with the AM and I think I can speak for the rest of us. I wouldn't want them sharing that with other affiliates.
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Can't they tell that just by looking at your earnings on any given day? I'm not sure how you can hide what's working for you.
 
I am not saying take the word of an AM -- I am saying that if you test different offers and they have success for you, to then go to your AM and tell them you want additional tools to be able to scale it, or make more money, or increase conversions, etc.

Also - AM's should tell you what offers they run on their own lists. Why would they hold that back.

In the end, we are all on the same team (advertiser - am - affiliate) -- right?

We all want the offer to work, and for it to perform and make money for all of us.
 
jbartinla said:
I am not saying take the word of an AM -- I am saying that if you test different offers and they have success for you, to then go to your AM and tell them you want additional tools to be able to scale it, or make more money, or increase conversions, etc.

In the end, we are all on the same team (advertiser - am - affiliate) -- right?
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Agreed. As an advertiser; the game is volume. To acquire a larger share of the market than your (product/service) competition.

I always respect each and every affiliate's strategy and would never disclose their means. And the more you can help out the affiliates with conversions - the better you look to the C-Level executives that give you bonuses and promotions.

As the advertiser, the game is not to rip off affiliates as a lot of people seem to think. It's too bad that there were a couple of bad network AMs out there to spoil the bunch.

Very much the same stigma that occurs when low quality leads (bots, incent, etc) are invested in that don't come close to backing out on ROI... The image of "affiliate marketing" from the Big Brand advertiser's point of view is tainted.

At the end of the day for an advertiser:
Higher Commission = More Affiliate Investment = Higher Volume = More Market Share = Better Brand Presence = Higher Conversions etc etc

I prefer to work/talk direct with the affiliates anyway - networks are good for tracking and payments. If you're worried about getting ripped off; just ask for more than you need. I wish I heard more from affiliates about what they need to increase response.
 
LotsOfZeros said:
If the AM's really knew what worked (and sometimes they do) I believe they would run those on their own or through their house account.
Click to expand...

that's why I don't talk a lot with my AMs...If they really knew how to make some serious money they wouldn't tell me, and I won't tell them what works for me (from now on...)
 
I still do not understand the perception that AM's will not help their affiliates. Isn't that their only job?

If you make the Affiliate Network money, the AM gets bonused. That is how everyone is measure on success. If the AM does not give you tools to help you have success, and the offers do not work, we all lose.

Do most affiliates feel that way - your AM is not on your side?

Do you believe the Advertiser is on your side? Speaking for our company, we bend over backwards to make sure our affiliates have what they need, get conversion data if they want it and pay them as fast as possible.

If you win, we win.
 
jbartinla: The feeling with many of the better affiliates is that the AMs are AMs because they're either glorified sales people, or they're not all that good at being an affiliate marketer themselves.
I've no doubt for the most part that this is true. It certainly is for me. After all, I came to WF for some tips and tricks that I could use, and also pass on to my own subs.

But I think that this is what a LOT of WF members fail to understand.
WF is well above the average when it comes to level of knowledge, general competence and knowledge sharing. The people on here don't need their AMs to help them out.
From my own experience, I'm only really able to help out the people that are beginner to an advanced-intermediate level.

And the truly dedicated marketers go from there, and get better than I can hope to be.
 
I'm not saying my AM doesn't help me. I'm also not saying that I will show my full hand to them either. I can't blame them for taking a secret I share with them and sharing it with their other affiliates. It's their job to get the most production out of each one of their affiliates that they can possibly get.

It's all about the benji's.
 
OK - I am not saying you should give up your secrets or how you make money. I am saying that you should have your AM's (and your advertisers) bend over backwards for you if you need anything.

The better affiliates in WF are definitely advanced, but I have been in this industry for 8 years and I can make a lot more money when I have more tools, creatives, metrics, AB testing, landing pages, keywords, ad-copy, etc at my disposal.

If you don't need anything, cool -- but wouldn't it be nice to use an advertiser's resources at their cost and their time?

Again, if most affiliates here do not want or need these types of tools, great -- keep making money. I love it.

But if you could convert a few % better in all your campaigns, wouldn't life be easier and the cash balance in your bank account be larger?
 
[FONT=&quot]Most of the people fail in Affiliate marketing because they do less research in Affiliate marketing, [/FONT]
Don't be one of those. Just learn, apply, monitor the results, make little but very important improvements and monitor again. This continuous process willl make rich beyond your imagination and you don't need any schemes or programs or tricks or shortcuts that don't exist.
[FONT=&quot]
[/FONT]
 
There's no reason to 'stand up' for anything. This isn't an AM roast. I for one have stated my feelings on the subject. Most of the members on this forum that I know are AM's seem honorable to me FWIW.
 
Not looking for a roast, more looking for feedback from the original questions --

Do you just run what your AM gives you? Do you ask questions about which creatives, ad copy, landing pages, etc work best in each channel (search, email, etc)?

Do you ask for the highest converting creatives and pages? For exclusive or customized creatives to optimize what you do?

If the answer is no, why not? As an advertiser, we want to give our affiliates all the tools they need to make $$$. If they make money, obviously we make money --- but we want to use our resources to make our affiliates successful.

A small percentage of our partners ask for these types of things, and was hoping for feedback on why? Our offers perform well for many partners, but it could always be better to make more money, or convert better, right?
 
Anything that would increase conversions, revenue and profit for an offer would be 100% gold in my book.

As some mentioned, I don't want to share some secrets with other affiliates. But if an AM wants to share some tidbits or useful information, I'm all for it!
 
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