AM during a recession

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BlueYonder

BlueYonder

Flaming panties
Aug 13, 2008
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This blog has some ideas about where the industry is going, many of which are compatible with stuff I have been thinking.

Those of you who have been in AM for years now - care to add to this, and reflect on how economic downturns have changed the business during these phases?

Some people are being histrionic, saying we're headed for a depression. I don't think this is true, but the tent cities are growing. There will be more economic stresses and pressures in months to come, so don't just makemonies - savemonies.

Have you longtime marketers seen a reduction in payouts or fewer campaigns in general? More offers for rescue services such as debt consolidation and mortgage refinance is where I think we're going, but would rather get it from the pros.
 


I was wondering the status of other things, such as subscription services like Netflix. One one hand, I imagine people need to cut back on entertainment, so they wouldn't want this. OTOH, it's cheaper than going to the movies, and they're staying in more on "staycations."

Do advertisers cut their ad budgets during hard times, or do you see increases in certain areas?

Anyway, just wondering where all this is going. One thing I do know is the poor will always be with us, and the offers that prey on them.

I'm hoping somebody will say what I want to hear, that AM is a recession-proof industry. :)
 
Anything that helps people save money, protect their money, get out of money trouble could be considered.

I am generating a lot of interest in paycheck guardian, but other things that do well are auto loan refinancing and any "save money on...." type things....

So niches on how to do things yourself without hiring somebody, do something cheaper, etc. are getting more interest.
 
I hope this thread gets much bigger. I truly believe that there are plenty of opportunities out there during these f*cked up economic times. I believe one of the above blogs stated that sales of electronics might trim back. I'm not sure if that's true for online retail. IMO, something that makes sense to consumers, like the iPhone that can double as a cellphone and gaming console, should remain as strong buys.
 
Get into as many gold affiliate programs as you can, that's where the money is, selling to people that are in the panic mindset (shit, just look @ the gold thread on WF for an example).

You can probably do better selling e-book nonsense on how to make a killing buying/selling gold / protect asset value buying gold or signing people up for any gold broker services.

The reality is despite people being repeatedly advised to buy low and sell high, they'll constantly get suckered into doing the complete opposite via emotion and trend jumping, in affiliate marketing you can sadly (not that I'll say no to taking their cash) take advantage of these unfortunate people.
 
Whenever there's a recession, people will buy into metals.

HOWEVER, there's something you guys are overlooking... the US is pretty much the only country hitting the skids this hard in the Western world (and Japan seems to be the only Asian economy that's backsliding as well).
If you read the financial news, it really keeps you up to date on all this crap. My subscription to the Australian Financial Review is the best $45 I spend every year (and gives me something to keep me occupied when in the crapper).

The other things that do well in recessions, believe it or not, are super-luxury items.
Why?
Because the rich rarely get poor... They have smart people managing their money for them and making them richer.
So look into affiliate programs for things that are ludicrously expensive. For instance, I've noticed a spike in search traffic for holidays in the gambling/tax haven countries.
(that's a free tip for ya because I had an awesome weekend and am feeling geneous)
 
"Internet part-time jobs" is going to be big :D

*cough*

Especially online paid surveys ... tons of searches per month.
 
AM is a great business in any economy. It's very easy to change your niche to niche if you know what you're doing. We were big in promoting mortgages when that was hot. Today we don't promote mortgage at all. We use the same exact systems and tools to promote debt, foreclosure, dollars4gold and lots of other stuff that does well in a down economy. In almost no other business is it design to flex with the market. Just another reason I love affiliate marketing.
 
Well, living in a Euro country, you can hardly call it a recession here...
Honestly, the last couple of months the dollar was so cheap that I was practically buying half price using euro.

But, there was a financial crisis here a while ago, and I found that "make money online" offers converted awesomely by using offline advertising.

Basically like newspaper classified ads and stickers in busy places.

I also advertised online, but site targeted, not keyword.

Hell, even that Site Build it crap sold. Another was toluna, where people survey stuff and get to keep them for free.

I just had a few domains pointing to different orders, and the ad sent you right to the domain.
 
i dont think recessions actually effect aff marketing at all. You just need to pick products that cater to the needs of the market. If people are losing their homes, pull out foreclosure offers. Just think smart.
 
AM will always be big

Affiliate marketing itself is pretty recession proof - it's the individual offers/programs that are not. Most people in multiple niches are noticing that certain niches have gone down but others have gone way up. The best way to recession proof your business is to have multiple sources of income across diverse niches.
 
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