Amazing what a difference a picture can make

[dsiomtw]

Those that do a lot of display, FB or POF ads, etc. already know this but I was recently reminded about just how much a fucking picture can affect things and figured I'd share...

So I've been doing a lot of testing of different landers, funnels, etc. using a cool new user testing service. It's totally addicting and I can't stop.

Anyway, I was testing something totally unrelated on one of my landing pages, and almost half the user testers said that the page looked "shady", fake, scammy, untrustworthy, etc.

This is a totally legit page for a legit product and I was like WTF?!

Then finally one of the user testers gave me the missing piece - they flat out said that the testimonial picture looked fake, like a stock image, and that's why they also thought the whole thing was shady.

The funny thing is that it's a legit testimonial and a legit picture, but after looking at again I'm like damn yeah that does kinda look like a stock image. Fuck!

So long story short I had one of my guys email the lady and get another picture we can use, and that one change increased conversions by 38%.

Check your pics and make sure the legit ones don't look like a stock image!

Any kind of stock image is usually a conversion killer.

 

[JCash]

 

[JCash]

 

[JCash]

 

[Paper_Chase]

Nice tip bro. I just went and checked the testimonial pictures for an LP I'm creating and realized mine look like stock pics as well. What is the user testing service you are referring to?

 

[medicalhumor]

What if I have a site that sells stock photography? Am I fucked?


Seriously though, good reminder

 

[blogspotter]

Protip. Use stolen images.

 

[m0rtal]

Good read: What Works On Plenty Of Fish (Images) - Mr Green

 

[cougarclaws]

What if I have a site that sells stock photography? Am I fucked?

 

[metalshark]

One of my best ads is a picture of myself.

Thug life.

 

[.Hack]

 

[erifdekciw]

 

[NetMillion]

post a link to your 'user testing service'

 

[dsiomtw]

Nice tip bro. I just went and checked the testimonial pictures for an LP I'm creating and realized mine look like stock pics as well. What is the user testing service you are referring to?

I've used FiveSecondTest for awhile, but it's pretty limited in what you can test with it. Since people only look at your screenshot for 5 seconds it's basically limited to "what is your first impression?" type of things. And half the time the responses suck too. The one I'm mostly using now is 32reviews - Test. Optimize. Profit. and it rocks because you can use it to test literally anything online.

(Disclosure: I've since become friends with the guy that runs 32reviews)

 

[Phasm]

Good pointer, this one has to be my all time fav though