They want sellers to start forwarding their own traffic for store credits. I am not sure when this starts though. So they are going to give me a 75% credit on my fee's as long as I drive the traffic myself? How about I drive the traffic to my website, and pay 0 fee....
If anyone cares:
Store referral credit
- You promote your eBay Store or your Store Inventory items from locations outside of eBay, such as other Web sites, emails to buyers, print advertisements, and so forth.
- A buyer sees your promotion and goes directly to your eBay Store or one of your Store Inventory items.
- The buyer purchases one of your Store Inventory items.
- On your monthly invoice, you are charged the regular Final Value Fee, but you also receive a Store Referral Credit. Like the Final Value Fee, the Store Referral Credit is based on the final value of the item. The Store Referral Credit is equal to 75% of the standard Final Value Fee.