any advise on my PPC campaign?

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ubaidabcd

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Dec 12, 2006
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I started about 4-5 PPC campaigns on Yahoo. My budget is $150 a month ($5/day - max .20 a bid). Monthly budget could be upgraded to $300, not sure if I should until I'm cofident with what's going on.

The websites are male enhancement, dating, and adult. There are 2 feeder sites (male enhancememnt), and the other sites go directly to the offer without a landing page. I just shortened the url with a domain redirection website.

I used a keyword tool to get keywords and tried as much as possible to pick phrases that are 3-4 words long. I have about 200-300 keywords in each campaign.

I'm getting about 10 clicks total a day. I'm not reaching my daily budget with keywords at .20. Although on all my campaigns besides that dating one, all keywords haven't been approved yet, due to adult content they have to be approved live which can take a few days. Don't know if that could have anything to do with it.

Should I raise the amount on bids? or leave it as it is and work on my keywords? If so, what do I need to work on? Most keywords are targeted. Should I raise the bid on certain types of keywords? Should I add more keywords? 5000 keywords? I've been thinking about getting Keyword Elite.

With my budget am I running too many campaigns? I don't know which one is going to do good so that's the reason I'm running that many. If somebody could let me know with my budget where I should be with traffic and keyword costs that would be helpful but I understand there could be too many variables.

Should I try a different niche? Are there too many affiliates in these categories? When I see the bids people are bidding really really high I'm at the very end of the graph. What kinds of things can I do to test how traffic responds to my website?


Any advise would be appreciated. Thanks.
 


With my budget am I running too many campaigns?
Yes, try one to start.
Should I try a different niche?
Yes, you picked 3 very difficult and with dating, very competitive niches. You have 2 options now. First you can go for VERY long tail keywords only, (5+ words per keyword phrase). This will be very low volume but targetted searches. It's the slow poke approach and does work, but you need patience and thousands and thousands of long tail keywords. Or you can try something smaller to start, find an offer that is a bit different and one that there is not much competition for to start. If you're using adwords, go with very small adgroups. If you're going with overture, you should still try to be focussed to start, same with msn. Once you get the hang of ppc and have some success, you can look at going into the more competitive niches with a larger budget. But make sure you walk before you run.

You did what most new people to ppc do. They attack competitive markets with very tiny budgets and then give up when they blow through all they have and announce to the world that "ppc doesn't work". Don't fall into that, be smart.
 
Yes, try one to start.

Yes, you picked 3 very difficult and with dating, very competitive niches. You have 2 options now. First you can go for VERY long tail keywords only, (5+ words per keyword phrase). This will be very low volume but targetted searches. It's the slow poke approach and does work, but you need patience and thousands and thousands of long tail keywords. Or you can try something smaller to start, find an offer that is a bit different and one that there is not much competition for to start. If you're using adwords, go with very small adgroups. If you're going with overture, you should still try to be focussed to start, same with msn. Once you get the hang of ppc and have some success, you can look at going into the more competitive niches with a larger budget. But make sure you walk before you run.

You did what most new people to ppc do. They attack competitive markets with very tiny budgets and then give up when they blow through all they have and announce to the world that "ppc doesn't work". Don't fall into that, be smart.

Thanks for your reply, I made a post about affiliate programs to join and these were what I was suggested from another site so that's what I tried but after noticing bids and traffic, I figured I might not have the budget or knowledge to compete in these markets.

You wouldn't have any suggestions for low competition niches would you? Should I look up random companies and search their keyword costs/volume and compare that?

What did you mean when you said start with very low adgroups? I'm on yahoo, should I sign up with google instead?

Yahoo's been giving me some trouble with some sites that they won't approve, I tried to start a PPC campaign for an adult dating site and they wanted the username and password since they thought it was a prostitution site. Then they denied my listings for blockbuster since I can't make it sound like I'm sending the user to the official site. Even though that's exactly what's being done, I wasn't using a landing page I was sending the user directly to the offer. They also removed their keyword selector tool from their site and it's hidden on an overture url, and doesn't work well as google's.
 
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