About a year ago a ran a direct mail campaign. The last run was for 10K pieces. The fucker only mailed 5K. It's obvious (for reasons explained below).
I disregarded his bill last year and he just popped up again a couple of days ago saying he has been hesitant to send to collections. He also said he'd let the invoice go if I ran another campaign with his mailhouse. Of course, I'm not willing to do that.
What's the general process because there's no way I'm paying for this.
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As for how I absolutely KNOW he didn't send half the pieces. Here's the breakdown (if interested):
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I was mailing 2 lists of 5,000 names each. I was also split testing two different packages. He was supposed to take 2,500 names from each list to create two new lists of 5K and mail package A to one and package B to another (i.e. typical A/B split).
Results: One of the lists performed as usual, the other one got ZERO sales.
Also, I never received the seed from list #2, nor did the list owner (HUGE red flag).
The guy chalked it up to "well, with my luck the seed letters probably got damaged during the printing/stuffing process and never went out". A statistical improbability (he didn't know which 2 names were the actual seeds).
What actually happened is that he (or someone in his company) did an
A/B split on just one of the lists and only sent out 5K letters.
He has postal receipts for the 10K letters but he could have easily put someone else's 5K letters together with mine and got a receipt for 10K.
Not that hard to pull off.
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So, again, if someone has dealt with shit like this I'd be curious to know what lies ahead. It's not a big amount (~$1,500) but I already paid the $2,200 for those 5,000 stamps which he obviously just pocketed. No fucking way I'm giving him another $1,500.
I disregarded his bill last year and he just popped up again a couple of days ago saying he has been hesitant to send to collections. He also said he'd let the invoice go if I ran another campaign with his mailhouse. Of course, I'm not willing to do that.
What's the general process because there's no way I'm paying for this.
==========================================
As for how I absolutely KNOW he didn't send half the pieces. Here's the breakdown (if interested):
==========================================
I was mailing 2 lists of 5,000 names each. I was also split testing two different packages. He was supposed to take 2,500 names from each list to create two new lists of 5K and mail package A to one and package B to another (i.e. typical A/B split).
Results: One of the lists performed as usual, the other one got ZERO sales.
Also, I never received the seed from list #2, nor did the list owner (HUGE red flag).
The guy chalked it up to "well, with my luck the seed letters probably got damaged during the printing/stuffing process and never went out". A statistical improbability (he didn't know which 2 names were the actual seeds).
What actually happened is that he (or someone in his company) did an
A/B split on just one of the lists and only sent out 5K letters.
He has postal receipts for the 10K letters but he could have easily put someone else's 5K letters together with mine and got a receipt for 10K.
Not that hard to pull off.
==========================================
So, again, if someone has dealt with shit like this I'd be curious to know what lies ahead. It's not a big amount (~$1,500) but I already paid the $2,200 for those 5,000 stamps which he obviously just pocketed. No fucking way I'm giving him another $1,500.