anyone have experience selling their own music product?

Chianti

Chianti

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Apr 24, 2010
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I'm thinking of teaming up with a musician friend of mine to provide our own niche product as a music download. The material is quite specialist and targeted. However, there are still about 40,000 searches a month. Most will be looking for free stuff, but there isn't any. So I think a percentage will pull out their wallets in frustration and laziness if what they need is presented to them in an easy, neat package. There are about three or four other existing established sites doing the same thing in this niche, but there is enough room for us to put a unique twist on our stuff and add a bit of value.

Anyone done this kind of product before?
Any tips or 'gotchas' I should look out for?

Thanks.
 


Just looking at the Adwords traffic estimates:
40,500 EM searches per month, and the 'estimated daily clicks' is only 40 @ 0.7$ CPC
Can anything useful be interpreted from that?

SpyFu says 'estimated daily clicks' is 130 -190.
Why so different? Which one is likely to be more accurate?

Cheers.
 
I would say it depends how long it will take. If you can crank this product and site out in no time, then it might be worth it. But I wouldn't spend a lot of time creating a product where, as you say, most searchers are not looking to buy. It's just a headache waiting to happen.
 
I have but most of my conversions came from Twitter and organic. Tried some ppc but didn't work out as well.

Afik Adwords bases that off of 2% ctr which is fairly low.
 
> Those highly niche' music commerce sites don't work

The product is 'music', but the actual niche is something else.

I stumbled upon this because my wife was looking for freebies for a couple of hours, and eventually bought a CD pack (download) out of frustration. But once she heard it and saw that there was much more there than she was originally searching for, she was very pleased.

> I would say it depends how long it will take. If you can crank
> this product and site out in no time

Yes we can. My musician friend has been thinking about producing something for a long time, but all his ideas have been very labour and quality intensive, and have had a limited market. By contrast, this is stuff that can be churned out quickly, and has a larger reach and demand.

> I have but most of my conversions came from Twitter and organic.
> Tried some ppc but didn't work out as well.

Yep. Other companies doing this have YT videos to accompany the music with several million views each in under a year. So I'd be trying YT and organic first. If we go ahead, I'm going to build out the site now with information only, and add the final products in 8-12 months, after using the site over the next while to test the traffic and research the demographic a bit more.

I'd only attempt ppc if we had a package going for 50$ - I couldn't get ROI for a 15$ CD, unless the clicks only cost a few cents.

> Afik Adwords bases that off of 2% ctr which is fairly low.

SpyFu correlates with the amount of traffic Adwords is stating, so they're using about 8% CTR instead to get 160 clicks per day. Which is very high I would of thought - 4% is more reasonable isn't it?

Thanks for all the feedback so far.
 
Check out Dubturbo product on Clickbank, the owner Ncmedia is also a member here. He has quite a bit of experience in the music niche online so you could consider asking him for advice and he also his own forum too
 
OK, I need to qualify the traffic.

So I plan to build out a site and SEO it for the keywords I'm aiming for. I also plan to join the affiliate program of our future competitor; the people whose success we're basing this project on.

The idea is that if I can sell their product using our keywords and content, then I should be able to sell our own product just as successfully later on, assuming the demand for the two products is equal.

It means I can build lost of relevant content *and* actually offer visitors something to buy instead of being purely informational. Hopefully doing this will allow me to study the buying traffic, and obtain an idea of the demographic that is using our keywords. This info will also inform and influence the creation of our own product so it can be more targeted. I can also start collecting emails.

When we're ready with our product, I'll just leave their affiliate program and already have a ranked, proven website to launch with.

Any comment on this approach?
 
Chianti said:
>

> I have but most of my conversions came from Twitter and organic.
> Tried some ppc but didn't work out as well.

Yep. Other companies doing this have YT videos to accompany the music with several million views each in under a year. So I'd be trying YT and organic first. If we go ahead, I'm going to build out the site now with information only, and add the final products in 8-12 months, after using the site over the next while to test the traffic and research the demographic a bit more.

I'd only attempt ppc if we had a package going for 50$ - I couldn't get ROI for a 15$ CD, unless the clicks only cost a few cents.

> Afik Adwords bases that off of 2% ctr which is fairly low.

SpyFu correlates with the amount of traffic Adwords is stating, so they're using about 8% CTR instead to get 160 clicks per day. Which is very high I would of thought - 4% is more reasonable isn't it?

Thanks for all the feedback so far.
Click to expand...


Mine is a tutorial for a certain piece of software thats popular but for a specific subniche musically.. I just followed users on their official twitter account.

I also got somewhat 'lucky' and figured out a function in the new version that was annoying lots of people which wasn't in the manual and made a YT vid on it.

That went viral and spawned the idea to make the course.

I don't do a lot of Adwords but when I did I found ctr could go much higher if you bid high enough to be in the top spots. From what I remember 10-20% wasn't uncommon. That was on search though, for my product I tried content.
 
Chianti said:
OK, I need to qualify the traffic.

So I plan to build out a site and SEO it for the keywords I'm aiming for. I also plan to join the affiliate program of our future competitor; the people whose success we're basing this project on.

The idea is that if I can sell their product using our keywords and content, then I should be able to sell our own product just as successfully later on, assuming the demand for the two products is equal.

It means I can build lost of relevant content *and* actually offer visitors something to buy instead of being purely informational. Hopefully doing this will allow me to study the buying traffic, and obtain an idea of the demographic that is using our keywords. This info will also inform and influence the creation of our own product so it can be more targeted. I can also start collecting emails.

When we're ready with our product, I'll just leave their affiliate program and already have a ranked, proven website to launch with.

Any comment on this approach?
Click to expand...

Seems solid. I just took a look at the alternatives out there and found gaps in what they didn't deliver.

I had a forum too so asked people what they wanted to see etc...

Then I built a list offering a discount when it came out. This was primarily to gauge interest.

I got past my target of what it would make it worth my while to produce on the list numbers and went from there.
 
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