Anyone know of a good FTC lawyer/firm?

megatabbers

megatabbers

New member
Jul 21, 2009
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Boston, MA
Getting ready to launch a new supplement in a few weeks
and would like to have a good lawyer who specializes in
FTC regulations look over the sales material. Does anyone
have any recommendations?
 


monroe is a great guy.. he is one of my attorneys and i have nothing but great things to say about him.. tell him rob referred u..
 
Vennable is known around mostly cause they have been to alot of the conventions. They have experience attorneys that have worked for the FTC. With any Law Firm get ready to pay. Most charge $5k-$10k retainer fee and $500 an hour that adds up fast. Take your attorney budget and 2-3x and thats what it should cost you.
 
a review of your stuff will probably cost 5-10K by Venable, chances ar they will say your terms should stand out more, can you really make the claims you make (Do you have proof you can lose 30lbs or whatever it is using your product) is your refund policy and terms clear.

Its a good diea to have someone go over your stuff, dont be cheap with it either
 
I'll suggest you DON'T hire an attorney until you have determined if you have a viable business model first. You will have very little risk initially because you will be virtually anonymous.

As someone who has created a few MLM opportunites, which are highly scrutinized by the FTC, I've discovered that even if you have dotted all your I's and crossed all your T's, most startups can't survive an FTC challenge simply because it costs tens of thousands if not hundreds of thousands to defend yourself...even if you win.

So my advice to you is to move forward using common sense, don't make any outrageous claims you can't support.

Once you have a proven business model (profitable) then spend the money to protect your investment.

Private message me if you have any questions, I'll be happy to share some of my experiences with you.
 
larryk64 said:
I'll suggest you DON'T hire an attorney until you have determined if you have a viable business model first. You will have very little risk initially because you will be virtually anonymous.

As someone who has created a few MLM opportunites, which are highly scrutinized by the FTC, I've discovered that even if you have dotted all your I's and crossed all your T's, most startups can't survive an FTC challenge simply because it costs tens of thousands if not hundreds of thousands to defend yourself...even if you win.

So my advice to you is to move forward using common sense, don't make any outrageous claims you can't support.

Once you have a proven business model (profitable) then spend the money to protect your investment.

Private message me if you have any questions, I'll be happy to share some of my experiences with you.
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Great Point just cause you have an attorney review all your pages and gives you the general disclaimer sign off. Still the FTC and any other government agency can go after you. There is really no 100% free and clear. Just make sure you put 10% in reserve just to cover you attorney cost. Cause if you go BIG you will most likely get a knock at the door.
 
All excellent points guys and thanks for your input.

I'm actually doing a small test run of 500 bottles. The plan is, get it online first, test w/ PPC, optimize the sales process... and... if it's a winner, then get a good attorney to examine the marketing material before I roll out via direct mail and space ads.

My sales material doesn't have crazy claims. I'm selling quite hard but not going overboard (in my opinion). I also have substantiation (clinical studies, medical papers) for all my claims...
 
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