Anyone try out Yahoo!'s Display Network?

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Sticks79 said:
Why does Yahoo! not go to a website? I smell fish, be careful giving any details to this fucker.
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Thank you for the faith. Check the email address of your YSM AM it has -inc.com at the end of it as well. I assume we use the @yahoo-inc.com as our corporate email to prevent scamming.
 
Just so you guys know yahoo is rejecting free trial negative option ads right now

Infact they are disabling campaigns that have it
 
I've used the Adready platform a few months ago and it sucks. Not sure if they have made any improvements since then.

In a nutshell, there is no real time reporting, you basically have to wait till the next day to see how your banner/ads performed. When you are using a CPM cost structure, and you have a shitty CTR on you banner, you will blow your daily budget without even knowing if you received any clicks until the next day. Complete bullshit.
 
Spliffic said:
I've used the Adready platform a few months ago and it sucks. Not sure if they have made any improvements since then.

In a nutshell, there is no real time reporting, you basically have to wait till the next day to see how your banner/ads performed. When you are using a CPM cost structure, and you have a shitty CTR on you banner, you will blow your daily budget without even knowing if you received any clicks until the next day. Complete bullshit.
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Welcome to media buying... dont' worry though, Facebook will come out with an ad network down the line and all the asshats will die or adapt. Well, atleast I hope so.
 
Adready has its advantages and disadvantages compared to the managed platform. The Yahoo 'managed' platform's reporting is delayed only an hour (three is the worst I have seen). Also, as far as CPM cost structure goes on the adready you bid on our entire network - if you are a managed (an account committed to spending over $25K per month) account you get to bid on the property level (mail, finance, ebay, etc). The real advantaged to being a 'managed' account is you get to have transparency on how your offer performs on every individual property on our network. So if we realize for example Yahoo finance is KILLING your CPA (or CP.. whatever) we can isolate it and advertiser only on that property. When you advertise via our selfserve platform you have to bid on the network as a whole and can not isolate the areas preforming the best for your offer.

Thank you for your comment.

So to echo 'flysarescary' - welcome to media buying but we do have options for our affiliates that benefit from economy of scale.
 
I can only assume Nick Vegas = Nicky Cakes. Anyway, I have worked both the managed and self serve platforms. I made money with both but I think they both suck. I thought after they bought Right Media it would get better but it continued to suck. That being said, there is volume there and in the niche you can make money. Be prepared to lose money first, as always in media buying, and be prepared to be frustrated with all of the hiccups there system has...down time, whoops you daily budget just ran over 3x, daily unique cap exceeded 5x....etc. And this was with spending six figures a month. Just sayin'.
 
I think we ought to add a rule disallowing direct solicitation to forum members by media agencies/networks (like this one), advertisers, and aff networks (only aff networks are banned right now in the WF rules). If they need clients, they should be buying advertising space not posting a thread with their information soley for that purpose. It comes off as "oh we would like to help you out with your campaign" but it is a business like anything else.

My 2 cents.
 
LoL, thanks guys for your description of media buying but that wasn't the point of my thread. Vegas you clarified my concerns about the lag time in the reporting, but my past experience was a 24 hour lag time which is unacceptable by anyone's standards. 1 or 2 hours is acceptable, but running your ad all day without knowing how it performed until the next day is complete crap.
 
Hi Nick,

I take it this is different from the content search option in Yahoo! Search Marketing?

Where would I sign up for the self-serve model?

Thanks,

- Derek
 
Derek Pankaew said:
Hi Nick,

I take it this is different from the content search option in Yahoo! Search Marketing?

Where would I sign up for the self-serve model?

Thanks,

- Derek
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Thank you for your questions. Yes this product runs 100% independent of your YSM account.

I just sent you an email to set you up with AM to walk you thought the self-serve model.
 
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