Apple May Let iPhone Users Block Web Ads



Maybe it's good in some way, there are some users that hate the Pop-up.
Too bad for the advertising company less revenue for them :)

"The new Safari release brings Content Blocking Safari Extensions to iOS. Content Blocking gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups, and other content."
 
Apple only cares about in-app ads - web browser ads not so much. Google is the one who's going to feel it the most.

And now they're opening up iOS more and more, they're getting ready for a war against Android.